Senior Manager - Paid Media

Job description

Overview • Role: Senior Manager – Paid Media (Performance) • Experience: 3–5 Years • Location: India • Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours • Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns. Paid Media Strategy • Develop integrated paid media strategies aligned with client business and marketing objectives. • Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels. • Define audience strategies, campaign structures, bidding approaches, and budget allocation. • Identify growth opportunities through testing, automation, and audience expansion. Campaign Management • Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns. • Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates. • Manage campaign budgets, pacing, forecasting, and spend reconciliation. • Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies. Performance Analytics • Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools. • Prepare weekly, monthly, and quarterly performance reports with actionable insights. • Monitor attribution, conversion tracking, pixels, tags, and event implementation. • Recommend optimization opportunities based on data analysis and business goals. Client Management • Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.). • Understand client KPIs and proactively recommend real-time optimization opportunities.