Lead - Brand Marketing

Job description

Role Overview Were looking for a passionate and strategic Brand Marketing Lead/ Manager to drive Fibes brand presence and narrative across digital and offline touchpoints. This role will lead social media strategy and brand campaigns to strengthen awareness, engagement, and preference for Fibe. The ideal candidate brings a mix of brand storytelling, digital-first thinking, and campaign management experience, with a deep understanding of consumer behavior in the digital age. Key Responsibilities • Lead and manage Fibe’s brand marketing strategy to build long-term brand equity and recall. • Own and execute social media strategy – from content ideation and community engagement to performance tracking. • Conceptualize and deliver integrated brand campaigns across digital, influencer, and offline channels. • Collaborate closely with the performance marketing, design, and product teams to ensure consistent brand voice and visual identity. • Develop compelling content and storytelling to communicate Fibe’s value proposition across all platforms. • Manage external creative and media agencies, ensuring high-quality output and on-time delivery. • Track brand health metrics, share insights, and continuously optimize creative and media strategies. • Stay ahead of trends in fintech, digital culture, and consumer engagement to keep the brand fresh and relevant. Requirements • 8+ years of experience in brand marketing, with strong exposure to digital-first campaigns. • Proven experience managing social media platforms and brand campaigns end-to-end. • Deep understanding of digital audiences, influencer ecosystems, and emerging media trends. • Strong creative sensibility with the ability to translate business goals into impactful storytelling. • Experience working with new-age digital brands (fintech, e-commerce, D2C, etc.) is a strong plus. • Excellent communication, collaboration, and project management skills.