Manager - Brand Marketing

Job description

**Role Overview:** We are looking for an experienced Brand Manager to drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires experience in brand communication, campaign intelligence, content strategy, new brand launches, and ROI & innovation driven thinking. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets. **Key Responsibilities:** **Brand Strategy & Narrative** - Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing. - Drive consistent and impactful storytelling across all consumer touchpoints. **Campaign championing** - Executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms. - Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement. - Manage new brand launches, including positioning, go-to-market strategy, and communication rollouts. **Impact measurement and Consumer insights** - Leverage sales data, consumer research, competitive analysis, and market trends to refine brand communication & strategies. - Use campaign intelligence to optimize messaging, media spends, and engagement strategies. - Develop innovative approaches to reach and influence the target audience effectively. **Performance Measurement & ROI Optimization** - Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis. - Optimize marketing investments across different media and regions based on performance insights. **Team Collaboration** - Ensuring strategic alignment and executional excellence. - Foster cross-functional collaboration with sales, product, regional, co-branded and digital teams to drive business impact.