Manager CRM & Acquistion (D2C)

Job description

Role & responsibilities • Develop strategies to grow revenue while enhancing the consumer experience on DTC platform. • Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion • Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention. • Increase consumer acquisition through effective SEO, PPC, affiliate, insert programs, etc. • Develop programs to improve consumer retention rates based on clear segmentation • Anchor effective web merchandising strategies/plans to increase AOV, cross-sell, and up-sell • Monitor and optimize the entire store funnel, including sessions, add to carts, and conversions, to drive sales and revenue growth • Ensure the creation and execution of marketing campaigns, ensuring high delivery rates, open rates, and click-through rates • Drive and execute e-marketing tactics with emphasis on analytics, email, social, search, and content development for the web properties. • Develop and implement the direct digital/online marketing strategy, manage product selection, pricing strategy, promotions, and partnership opportunities • Partner the Brand and e-commerce merchandising teams to grow revenue through direct channels • Collaborate with the marketing team to design and implement experiments, A/B tests, and conversion rate optimization initiatives to improve store performance. • Maintain strong relationships with external partners, including digital agencies, consultants, and vendors, to enhance overall store/channel performance. • Utilize data analytics to identify and measure key performance indicators, track trends, and uncover actionable insights. Ensure a culture of testing, measurement and results through the entire D2C team • Lead a team of professionals, providing guidance, mentorship, and support to ensure the achievement of individual and team goals Preferred candidate profile • 5+ years of experience in Direct-to-Consumer (DTC) / e-commerce business, preferably in beauty, personal care, or FMCG • Proven experience in scaling a brand digitally (traffic, conversion, retention, revenue growth) • Exposure to performance marketing (Meta, Google, affiliates, influencers) • Experience managing website (Shopify or similar) + marketplaces (Nykaa, Amazon, etc.) • Hands-on with CRM, acquisition, retention and lifecycle marketing • Track record of P&L ownership and driving profitability