Manager- Digital Marketing

Job description

Key Responsibilities • Develop and Execute Performance Marketing Strategies: Create and implement comprehensive performance marketing strategies that drive customer acquisition, engagement, and retention across various digital channels. • Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels. • SEO and SEM Management: Oversee the development and execution of SEO and SEM strategies to improve organic search rankings and drive targeted traffic to the website. SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics • Data Analysis and Reporting: Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns. Provide actionable insights and recommendations for continuous improvement. • A/B Testing and Experimentation: Conduct A/B tests and other experiments to optimize creative, targeting, and bidding strategies. • Collaboration: Work closely with cross-functional teams including content, design, product, and sales to ensure alignment and consistency in messaging and branding. • Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies. Apply insights to enhance campaign performance. • Overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies