Manager- Loyalty & Referral Sales

Job description

Role & responsibilities • Develop and execute the Loyalty & Referral strategy to generate qualified leads and contribute to project sales targets. • Engage with existing customers to promote new launches, inventory updates, offers, and referral opportunities. • Design and implement customer referral campaigns and engagement initiatives to improve referral conversion rates. • Build and maintain strong relationships with existing customers, and referral networks to drive repeat business. • Partner with project sales teams to ensure effective lead handover, need analysis, site visits, and conversion support. • Collaborate with Marketing & CRM to execute customer outreach campaigns and engagement activities. • Track and analyse lead generation, conversion metrics, campaign effectiveness, and customer engagement KPIs to optimize channel performance. • Identify opportunities for improving customer experience and strengthening customer advocacy within the Godrej ecosystem. • Monitor market trends, competitor practices, and best-in-class loyalty programs to introduce innovative customer acquisition initiatives. • Lead and mentor the L&R team to drive productivity, customer satisfaction, and achievement of business objectives. Preferred candidate profile • Qualification: Full Time MBA/PGDM/Graduate • Experience: 7 to 10 years of experience in sales & marketing, team handling with a background in the real estate industry