Business Development Executive

Job description

Role & responsibilities • Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners. • Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity. • Team Leadership: Supervise, train, and motivate the field sales team and Beauty Advisors to achieve individual and collective targets. • Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization. • Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets. • Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions. • Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty. Preferred candidate profile • Experience: Minimum 7-10 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels. • Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends. • Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred). • MBA/PGDM is a plus but not mandatory. • Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment. • Communication: Strong interpersonal, negotiation, and relationship management skills. • Data-Driven: Capable of using data to drive decisions and performance improvements. • Mobility: Willingness to travel extensively within the assigned territory.