Martech & Customer Engagement (CRM)- Healthcare

Job description

Key Responsibilities 1. Martech Platform Ownership • Manage platforms such as Salesforce Marketing Cloud, Adobe, or similar Martech tools • Ensure seamless integration with CRM, website, app, and third-party systems • Optimize platform utilization, data flows, and campaign infrastructure 2. Campaign Strategy & Execution • Design and execute lifecycle campaigns: • Lead nurturing • Conversion optimization • Engagement and retention • Reactivation campaigns • Drive omnichannel campaigns across WhatsApp, RCS, SMS, Email, Push, and Web 3. Personalization & Automation • Implement journey orchestration based on customer behavior and triggers • Enable real-time personalization using segmentation and dynamic content • Build automated workflows for lifecycle engagement 4. Data & Segmentation • Develop advanced audience segmentation strategies using CDP tools • Improve data quality, deduplication, and identity resolution • Leverage behavioral and transactional data for targeting 5. Performance & ROI • Track and optimize key metrics: • Conversion rates • Campaign ROI • Engagement metrics • Retention rates • Build dashboards and reporting frameworks for performance tracking 6. Vendor & Channel Management • Manage communication partners and delivery channels (SMS, WhatsApp, Email, etc.) • Optimize cost, delivery efficiency, and channel performance • Ensure compliance with regulatory and consent requirements Required Skills & Experience • 612 years of experience in Martech / CRM Marketing • Strong hands-on experience with marketing automation platforms • Expertise in campaign management, segmentation, and journey design • Experience handling large-scale customer databases and high-volume campaigns • Strong analytical and performance-driven mindset Preferred • Experience in consumer-facing industries (Healthcare, BFSI, Retail, etc.) • Exposure to AI-driven marketing and personalization tools • Experience with web/app analytics and growth funnels