Martech & Customer Engagement (CRM)- Healthcare

Job description

**Key Responsibilities** **1. Martech Platform Ownership** - Manage platforms such as **Salesforce Marketing Cloud, Adobe, or similar Martech tools** - Ensure seamless integration with CRM, website, app, and third-party systems - Optimize platform utilization, data flows, and campaign infrastructure **2. Campaign Strategy & Execution** - Design and execute lifecycle campaigns: - Lead nurturing - Conversion optimization - Engagement and retention - Reactivation campaigns - Drive omnichannel campaigns across **WhatsApp, RCS, SMS, Email, Push, and Web** **3. Personalization & Automation** - Implement journey orchestration based on customer behavior and triggers - Enable real-time personalization using segmentation and dynamic content - Build automated workflows for lifecycle engagement **4. Data & Segmentation** - Develop advanced audience segmentation strategies using CDP tools - Improve data quality, deduplication, and identity resolution - Leverage behavioral and transactional data for targeting **5. Performance & ROI** - Track and optimize key metrics: - Conversion rates - Campaign ROI - Engagement metrics - Retention rates - Build dashboards and reporting frameworks for performance tracking **6. Vendor & Channel Management** - Manage communication partners and delivery channels (SMS, WhatsApp, Email, etc.) - Optimize cost, delivery efficiency, and channel performance - Ensure compliance with regulatory and consent requirements **Required Skills & Experience** - 612 years of experience in Martech / CRM Marketing - Strong hands-on experience with **marketing automation platforms** - Expertise in **campaign management, segmentation, and journey design** - Experience handling large-scale customer databases and high-volume campaigns - Strong analytical and performance-driven mindset **Preferred** - Experience in consumer-facing industries (Healthcare, BFSI, Retail, etc.) - Exposure to **AI-driven marketing and personalization tools** - Experience with web/app analytics and growth funnels