Martech- Project Manager

Job description

Web Personalization (Marketing Activation) • Expertise in Adobe Target, A/B testing and digital channel optimization • Focus on personalized customer experiences Web/Digital Optimization (Marketing Analytics and Tech) • Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools • Enhancing digital journeys and campaign effectiveness Web Content Management (Digital Enablement) • Development and implementation using Adobe Experience Manager (AEM) • Content creation for Bank’s websites, forms and offers