Presales Lead

Job description

Key Responsibilities 1. Lead Qualification & Management • Lead the qualification of inbound leads generated through marketing campaigns, paid advertisements, website enquiries, referrals, and community initiatives. • Establish and maintain lead qualification criteria based on the ideal customer profile and business requirements. • Ensure timely assignment, follow-up, and movement of qualified leads through the pre-sales funnel. 2. Team Leadership & Performance Management • Lead, mentor, and manage the Pre-Sales team to achieve daily, weekly, and monthly lead qualification and conversion targets. • Monitor individual and team performance through key metrics such as response time, lead quality, qualification rate, follow-up efficiency, and conversion. • Conduct regular reviews, provide feedback, and identify training and development needs for team members. 3. Lead Engagement & Nurturing • Oversee engagement with prospects through calls, emails, WhatsApp, and community interactions. • Ensure the team understands prospect requirements, identifies pain points, and provides relevant information to move leads toward conversion. • Develop effective follow-up and lead-nurturing strategies for prospects who are not immediately ready to convert. 4. CRM & Data Management • Ensure accurate and timely updating of lead information, interactions, follow-ups, and lead status in the CRM. • Maintain data quality and ensure proper tracking of the entire lead journey. • Identify gaps in CRM processes and implement improvements to increase team efficiency. 5. Reporting & Analytics • Track and analyse key pre-sales metrics, including lead volume, qualification rate, conversion rate, response time, follow-up performance, and campaign effectiveness. • Prepare regular performance reports and provide actionable insights to management. • Identify trends, bottlenecks, and opportunities to improve the overall pre-sales funnel. 6. Sales & Marketing Coordination • Work closely with the Marketing and Sales teams to improve lead quality, campaign performance, and conversion outcomes. • Share feedback from prospects with Marketing to improve targeting, messaging, and lead-generation campaigns. • Collaborate with the Sales team to ensure a smooth and effective handover of qualified leads. 7. Process Improvement • Develop and implement SOPs, scripts, qualification frameworks, and best practices for the Pre-Sales function. • Continuously identify opportunities to improve response times, lead engagement, qualification quality, and conversion rates. • Drive a data-driven and customer-focused approach across the Pre-Sales team. Job Type: Full-time Pay: ₹40,000.00 - ₹57,000.00 per month Benefits: • Health insurance Application Question(s): • Are you Comfortable with sector- 136? • current ctc? • Rate your Communication Skills between 1 to 10? Work Location: In person