Product Manager

Job description

1. Brand Strategy Development • Develop and execute a comprehensive branding and marketing strategy for assigned products. • Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning. 2. Brand Lifecycle Management • Oversee the lifecycle of pharmaceutical products, from launch. • Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly. 3. Market Research and Analysis • Conduct in-depth analysis of market trends, customer behaviour, and competitor activities. • Identify growth opportunities and potential risks. • Use data to make informed decisions about marketing strategies and budget allocation. 4. Brand Campaign Management • Design and execute marketing campaigns across various platforms (digital, print, etc .). • Collaborate with cross-functional teams to ensure campaign success. • Monitor and measure campaign effectiveness through key performance indicators (KPIs). 5. Team Collaboration • Work closely with sales teams to align marketing strategies with sales objectives. • Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy. • Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand. • Support regulatory affairs in key engagement to ensure successful National Committee Meeting / Approval. 6. Budget and Financial Management • Prepare and manage the marketing budget for the brand. • Optimize spending to maximize return on investment (ROI). • Monitor financial performance, including sales targets and profitability. 7. Stakeholder Engagement • Build and maintain relationships with Ministry of Health, healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups. • Gather insights from stakeholders to refine strategies and improve product offerings. 8. Regulatory and Compliance • Ensure all marketing activities comply with pharmaceutical regulations and ethical standards. • Stay updated on legal and industry-specific guidelines for marketing and communication. 9. Digital Marketing and Innovation • Leverage digital tools, social media, and technology to promote the brand. • Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility. 10. Training and Development • Train sales and marketing teams on product features, benefits, and promotional strategies. • Keep the team updated on the latest market trends and brand initiatives. Minimum work experience- 3-8 years of experience in Brand Management in pharmaceutical Qualifications : Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable