Product Manager

Job description

**1. Brand Strategy Development** - Develop and execute a comprehensive branding and marketing strategy for assigned products. - Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning. 2. **Brand Lifecycle Management** - Oversee the lifecycle of pharmaceutical products, from launch. - Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly. **3. Market Research and Analysis** - Conduct in-depth analysis of market trends, customer behaviour, and competitor activities. - Identify growth opportunities and potential risks. - Use data to make informed decisions about marketing strategies and budget allocation. **4. Brand Campaign Management** - Design and execute marketing campaigns across various platforms (digital, print, etc .). - Collaborate with cross-functional teams to ensure campaign success. - Monitor and measure campaign effectiveness through key performance indicators (KPIs). **5. Team Collaboration** - Work closely with sales teams to align marketing strategies with sales objectives. - Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy. - Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand. - Support regulatory affairs in key engagement to ensure successful National Committee Meeting / Approval. **6. Budget and Financial Management** - Prepare and manage the marketing budget for the brand. - Optimize spending to maximize return on investment (ROI). - Monitor financial performance, including sales targets and profitability. **7. Stakeholder Engagement** - Build and maintain relationships with Ministry of Health, healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups. - Gather insights from stakeholders to refine strategies and improve product offerings. **8. Regulatory and Compliance** - Ensure all marketing activities comply with pharmaceutical regulations and ethical standards. - Stay updated on legal and industry-specific guidelines for marketing and communication. **9. Digital Marketing and Innovation** - Leverage digital tools, social media, and technology to promote the brand. - Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility. **10. Training and Development** - Train sales and marketing teams on product features, benefits, and promotional strategies. - Keep the team updated on the latest market trends and brand initiatives. Minimum work experience- 3-8 years of experience in Brand Management in pharmaceutical **Qualifications :** Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable