Program Manager

Job description

**KEY RESPONSIBILITIES** 1. Demand Funnel Diagnosis & Problem Solving Identify bottlenecks and leakages across the end-to-end demand funnel—from lead generation and qualification to handoff, conversion, and drop-offs. Translate ambiguous demand problems into clear problem statements and drive structured, data-backed solutions to closure. 2. Program Ownership Across Demand Initiatives Own and execute multiple demand-side programs simultaneously, including lead quality improvement, funnel conversion optimization, demand allocation, capacity matching, and policy or process changes. Drive initiatives from concept to rollout with clear accountability and impact tracking. 3. Funnel Performance & Growth Optimization Analyze demand metrics such as lead volume, lead quality, stage-wise conversion, turnaround times, and loss reasons to identify growth and efficiency levers. Partner with marketing, ops, and product teams to design and scale interventions that improve demand effectiveness and revenue realization. 4. Cross-Functional Collaboration Work closely with Demand, Marketing, Product, Ops, CX, and Analytics teams to align priorities, unblock execution, and ensure demand initiatives translate into measurable business outcomes. Act as the central coordinator across functions for demand-led programs. 5. Process, Policy & Workflow Improvements Design and improve demand-side workflows, SOPs, and governance frameworks to reduce friction, improve predictability, and enable scalable execution. Ensure smooth adoption of changes through structured rollouts and feedback loops. 6. Data-Driven Decision Making Leverage dashboards, CRM data, funnel analytics, and customer insights to monitor demand performance and guide prioritization. Convert insights into clear action plans, experiments, and recommendations. 7. Experimentation & Continuous Improvement Run experiments across the demand funnel—channels, lead routing logic, qualification criteria, nudges, tools, and policies. Evaluate impact rigorously and scale successful initiatives to drive sustained demand growth. 8. Performance Tracking & Leadership Communication Own demand-focused dashboards and reporting, tracking program progress, risks, and outcomes. Present clear insights and recommendations to leadership, enabling faster and more informed decisions. **OTHER REQUIREMENTS** ● 2–6 years of experience in program management, operations, business improvement, or customer experience roles. ● Strong analytical ability with comfort in working with numbers, metrics, and performance dashboards. ● Demonstrated problem-solving skills with a structured, first-principles mindset. ● Ability to collaborate effectively with cross-functional teams including product, CX, demand, supply, and operations. ● Excellent communication, stakeholder management, and project ownership capabilities. ● Proficiency in Excel, data tools, and reporting frameworks is preferred