Sales Development Representative

Job description

As an SDR at Unicommerce, you will be the first point of contact for potential customers. You’ll play a critical role in building pipeline by identifying, engaging, and qualifying prospects across e-commerce brands and retailers in India. This role is ideal for someone who is highly driven, curious, and comfortable with outbound sales. **Key Responsibilities** **1. Prospecting & Lead Generation** ● Identify and research potential e-commerce brands, D2C companies, and retail businesses ● Build target account lists and generate leads via LinkedIn, databases, and other tools ● Run structured outbound campaigns (calls, emails, LinkedIn outreach) **2. Cold Calling & Outreach** ● Conduct high-volume cold calls to introduce Unicommerce solutions ● Craft personalized outreach messages to drive engagement ● Consistently meet daily/weekly activity benchmarks **3. Qualification & Discovery** ● Understand prospect needs, current tech stack, and pain points ● Qualify leads based on ICP (Ideal Customer Profile) and buying intent ● Conduct discovery conversations to identify fit and urgency **4. Pipeline Creation** ● Book qualified meetings and demos for Account Executives ● Maintain accurate records of interactions in CRM (e.g., HubSpot) ● Ensure smooth handoff of qualified opportunities to the sales team **5. Market Intelligence** ● Stay updated on e-commerce trends, competitors, and customer challenges ● Share insights from prospect conversations with marketing and product teams **Key Requirements** ● 1–2 years of experience in B2B sales, inside sales, or SDR roles (SaaS preferred) ● Strong communication skills (verbal + written) in English and Hindi ● Comfortable with cold calling and handling objections ● Basic understanding of e-commerce, SaaS, or retail tech is a plus ● Familiarity with CRM tools like HubSpot, Easyleads, or similar ● Highly self-motivated, target-driven, and resilient **What Success Looks Like** ● Consistently achieving or exceeding meeting targets ● High-quality discovery leading to strong conversion rates ● Building a strong understanding of the e-commerce ecosystem **Why Join Unicommerce** ● Work with one of India’s leading SaaS companies in e-commerce enablement ● High ownership and fast learning environment ● Clear growth path into closing roles (AE) ● Exposure to top D2C and retail brands