Senior Associate - Content Marketing

Job description

**About the Role** We're looking for a content marketer who can simplify complex B2B SaaS products into compelling stories that drive awareness, engagement, and pipeline. You will create and manage content across the buyer journey for Unicommerce and Convertway, while helping improve our organic visibility across both traditional search engines and AI-powered search experiences. This role is ideal for someone who enjoys writing, thinks strategically about content, and understands how content contributes to demand generation. **What You'll Do** **Content Strategy & Planning:** ● Own and maintain monthly and quarterly content calendars aligned with business priorities. ● Plan content across the buyer journey, balancing SEO, product marketing, demand generation and thought leadership initiatives. ● Collaborate with Product Marketing, Demand Generation, SEO and Design teams to execute integrated campaigns. ● Identify content gaps and recommend new content opportunities based on customer needs, search trends and competitive analysis. **Product & Solution Content** ● Create blogs, landing pages, website copy, feature pages, solution pages and product messaging. ● Write customer stories, use cases and implementation success stories. ● Develop product launch assets and feature announcements. ● Translate complex product capabilities into clear customer benefits. **SEO & AEO:** ● Develop content optimized for both traditional search engines and AI-powered answer engines. ● Conduct keyword research and identify search intent for target audiences. ● Optimize content for featured snippets, AI Overviews and conversational search experiences. ● Partner with SEO teams to improve rankings, internal linking, metadata and content performance. ● Monitor emerging search trends and recommend content improvements. **Thought Leadership** ● Create ebooks, benchmark reports, playbooks and industry reports. ● Research trends across e-commerce, retail, AI and marketing technology. ● Interview customers and internal experts to develop insightful content. **AI-First Content Operations** ● Use AI tools to accelerate research, drafting and content production. ● Maintain editorial quality while improving efficiency. ● Continuously experiment with new AI workflows and content formats. **What We're Looking For:** ● 2-5 years of experience in B2B SaaS content marketing. ● Exceptional written and verbal communication skills. ● Strong storytelling and editing abilities. ● Experience writing for technology or software products. ● Good understanding of SEO principles, keyword research and on-page optimization. ● Familiarity with AEO (Answer Engine Optimization), AI search trends and content optimization for AI-powered search experiences. ● Experience planning and managing editorial calendars. ● Strong research and analytical skills. ● Ability to work across multiple stakeholders and manage competing priorities. ● Familiarity with AI writing and productivity tools such as ChatGPT, Claude or Gemini. **Good to Have:** ● Experience in e-commerce, retail technology, CRM or MarTech. ● Basic understanding of Google Analytics and Search Console. ● Experience with content performance analysis and reporting. **Success Metrics:** ● Organic traffic growth. ● Improvement in keyword rankings and AI search visibility. ● Marketing Qualified Leads influenced through content. ● Content engagement metrics. ● Timely execution of content calendar. ● Content quality, accuracy and consistency.