Salesforce Marketing Automation Technical Consultant

Job description

Key Tasks and Responsibilities Salesforce Marketing Automation Technical Consultant • Configure and support Salesforce Marketing Cloud Advanced components including Journey Builder, Email Studio, Automation Studio, Contact Builder, and CloudPages. • Implement automated communication journeys, onboarding campaigns, newsletters, and stakeholder engagement workflows. • Configure audience segmentation, subscriber management, and communication preference management processes. • Support development and configuration of personalized and dynamic email content using AMPscript, SQL, and reusable templates. • Assist in the integration of Marketing Cloud with Salesforce CRM and external systems through APIs and middleware platforms. • Perform data imports, exports, cleansing, transformations, and subscriber synchronization activities. • Support testing activities including unit testing, integration testing, and user acceptance testing (UAT). • Monitor and troubleshoot issues related to journeys, campaigns, segmentation, automations, integrations, and subscriber data. • Support campaign execution, scheduling, audience targeting, and reporting activities. • Prepare and maintain technical and functional documentation including configuration documents, process flows, user guides, and operational procedures. • Participate in workshops, meetings, sprint activities, and stakeholder coordination sessions. • Support end-user training, knowledge transfer, and operational assistance activities. • Assist in monitoring platform performance and identifying opportunities for continuous improvement. • Work closely with CSI team and lead the deployment activities to different sandboxes and Production environments.