Senior Category Manager

Job description

We are seeking a dynamic and results-driven Category Manager to take ownership of the Profit and Loss (P&L) of our K12 Category (CUET). You will be responsible for driving category growth by leveraging data insights, optimising user acquisition, and managing relationships with educators and cross-functional teams. Key Responsibilities: P&L Management: Own the category P&L. Define and execute strategies to achieve revenue and profitability targets. Monitor performance metrics, identify growth opportunities, and manage budgets effectively. Organic Acquisition: Develop and implement strategies for organic user acquisition, with a strong focus on leveraging social media channels, particularly YouTube. Analyze performance data and iterate on campaigns to improve efficiency. Educator Relationship Management: Build and maintain strong relationships with educators. Identify and onboard new educators, provide feedback, and support them in creating engaging content. Collaborate on course development and curriculum planning. Cross-functional Collaboration: Coordinate with teams across the organization, including sales, operations, marketing, and product, to ensure seamless execution of category initiatives. Align teams around shared goals and drive efficiency. Product Optimization: Collaborate with product and tech teams to optimize the user experience within the category. Provide requirements for features that improve engagement, retention, and conversion. Market Analysis: Stay abreast of industry trends, competitor activities, and student needs. Use market insights to inform category strategy and make data-driven decisions. Required Skills and Experience: • Proven experience in category management, preferably in the online learning or ed-tech space. • Strong understanding of P&L management and budgeting. • In-depth knowledge of social media marketing, particularly YouTube, for organic acquisition. • Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders. • Proven ability to collaborate effectively with cross-functional teams. • Data-driven mindset with strong analytical and problem-solving skills. • Experience in the online education industry is a plus. We Offer: Opportunity to make a real impact in the online learning space. Collaborative and fast-paced environment. Competitive compensation package. Growth and development opportunities.