Senior Manager - Content & Media

Job description

Key Responsibilities • Understand the requirement, define clear media objectives in sync with the business and campaign objectives • Determine, plan, and buy the best and most efficient media mix for promotions • Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital) • Regularly report campaign results • Optimise media strategies for varying audiences across channels • Keep a tab and review media budgets • Negotiate with media channels to close competitive deals to ensure cost efficiencies • Adept with planning media to support new product launches. Identify newer audiences. • Build relationships with media influencers to promote our brand • Measure and report performance of all marketing campaigns, and assess ROI and KPIs • Monitor market trends, research consumer markets and competitors activities • Oversee new and ongoing marketing and advertising activities Educational Qualification / Experience • MBA/Post Graduation in Media/Marketing with 6 to 8 years of experience in Media Planning and Buying. Knowledge & Skills • Strong experience in media planning with excellent written, verbal, and presentation skills • Ability to articulate strategy, rationale, and ideas • Experience with media planning and buying tools • Experience working on experiential programs, content creation, and new media platforms preferred • Digitally connected with an insatiable curiosity • Knowledge of MS Excel/PowerPoint