Lead - Digital Engagement

Job description

Role & Responsibilities • Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation - with differentiated journeys for each customer segment. • Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts. • Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platform health, data hygiene, and delivery SLAs. • Drive personalisation through continuous A/B and multivariate testing and propensity- and RFM-based segmentation, partnering with Product and Engineering on event tracking and API integrations for trigger-based journeys. • Hands on experience of paid marketing platforms (Google Ads, Meta Ads, affiliate networks) to align engagement journeys with acquisition intent and lead quality. • Build and enforce a communication governance framework covering consent, frequency capping, and suppression logic, in line with TRAI, DPDP Act, and SEBI / exchange norms. • Report funnel-level impact to leadership through dashboards and data-driven narratives, and coordinate with Compliance, Call Centre, Product, and external agencies to deliver a seamless customer journey. • Lead and develop a team of campaign executors and analysts, prioritising competing requests based on funnel-stage impact. Key Attributes • Strong understanding of digital lifecycle marketing, ideally within stockbroking or capital markets. • Working exposure to MarTech and analytics platforms (Adobe suite, Netcore or equivalent), with comfort in reading data and running structured tests. • Ability to bring a fresh, external perspective while balancing commercial goals with compliance and risk considerations. • Excellent communication and stakeholder management skills, with experience managing teams and external vendors. • Graduate / MBA 6-15 years of experience in digital / lifecycle marketing • Relevant certifications (e.g., Google Ads, Adobe, or any other MarTech Stack)