Senior Marketing Technology Manager

Job description

Job Requirements About the Role IDFC FIRST Bank is seeking a skilled and experienced Senior Marketing Technology Manager to lead a team and own our central offer management platforms and personalization stack. As a proactive self-starter comfortable navigating enterprise ambiguity, you will drive the technology backend that powers real-time, personalized offers across both assisted channels (RMs, VRMs) and digital assets (Mobile App, Web banners). Key Responsibilities Primary Responsibilities • Platform & Portfolio Ownership: Lead the strategy, stability, and scaling of our centralized offer repository, backend offer engine, and dynamic digital banner delivery systems. • Team Leadership & Execution: Manage a team of MarTech professionals while maintaining a builder mindset—stepping in to get hands-on when needed. • Omnichannel Personalization: Ensure real-time, accurate offer delivery across RM/VRM platforms, website real estate, and the mobile banking app. • Cross-Functional Alignment: Partner with Marketing, Product, Engineering, and Analytics to translate campaign strategies into scalable backend architecture. • High-Agency Driving: Proactively spot platform bottlenecks, build operational workflows, and resolve complex issues independently in fast-moving, ambiguous environments. What We Are Looking For Education • Graduation: B.Com, B.Tech, or B.Sc. • Post-graduation: MBA or M.Tech. Experience • 7–9 years of relevant experience in MarTech, Technical Product Management, or Campaign Operations (BFSI/Fintech preferred). • Demonstrated experience managing offer engines, decisioning systems, or dynamic content delivery systems. • Proven self-starter mindset with the ability to create structure out of ambiguity and drive initiatives forward without explicit direction. • Strong technical understanding of APIs, backend-to-frontend integrations, and data flows. • Proven ability to lead and mentor a team while maintaining high individual ownership and speed of delivery. • Strong stakeholder management skills. Skills and Attributes • Strong understanding of marketing technology ecosystems and digital campaign management. • Experience in system integration, especially with CRM and ERM platforms. • Proficiency in auditing and optimizing MarTech stacks. • Excellent collaboration and stakeholder management skills. • Strong analytical and problem-solving abilities. • Ability to stay current with industry trends and apply innovative solutions.