Senior Process Manager- Credit Card Campaign

Job description

Job Title: Credit Card Campaign Role Overview We are looking for a candidate with strong end-to-end product understanding in the Credit Card domain, particularly across campaign execution and offer management. The ideal candidate should have hands-on experience managing the complete product lifecyclefrom campaign conceptualization and offer setup to deployment, go-live, and post-launch performance tracking. This role requires a holistic understanding of campaign workflows, targeting logic, quality controls, and process governance across both prospect and existing customer journeys. Key Responsibilities 1. End-to-End Campaign & Offer Management • Manage the complete lifecycle of credit card campaigns from requirement gathering to go-live. • Configure, set up, and deploy credit card offers within offer management systems. • Ensure accurate translation of business requirements into system configurations. • Coordinate with internal/external teams responsible for campaign execution, if applicable. 2. Product & Offer Lifecycle Understanding • Demonstrate strong understanding of credit card products and related offer constructs. • Manage offers across different customer segments (Prospects vs. Existing Customers). • Understand variations in targeting logic, eligibility criteria, and communication strategy based on segment. • Ensure proper deployment and activation of offers within defined timelines. 3. Targeting & Deployment • Define and validate targeting criteria for campaigns. • Ensure correct audience selection and segmentation before go-live. • Oversee deployment scenarios including scheduled and triggered campaigns. • Monitor offer activation, validity period, and expiration management. 4. Quality Assurance & Controls • Implement robust pre go-live checks and validation processes. • Conduct end-to-end testing (UAT/SIT) to ensure error-free execution. • Establish control mechanisms to identify and mitigate risks before campaign launch. • Ensure compliance with internal policies and regulatory guidelines. 5. Performance Tracking & Optimization • Track campaign performance post go-live. • Analyze key metrics such as conversions, approvals, activation rates, and ROI. • Identify gaps and recommend optimizations for future campaigns. • Provide feedback loop to stakeholders for continuous improvement. 6. Process Governance & Improvements • Identify process gaps and drive operational improvements. • Design and implement new workflows or controls to enhance campaign efficiency. • Standardize documentation and best practices for offer management. • Ensure continuous improvement in deployment accuracy and turnaround time. Required Skills & Experience • Strong experience in Credit Card product management or campaign operations. • Experience with offer management systems and campaign tools. • Deep understanding of prospect vs. existing customer campaign flows. • Strong analytical and problem-solving skills. • Experience in quality assurance, risk checks, and compliance validation. • Ability to manage cross-functional coordination and stakeholder communication. • High attention to detail with a process-oriented mindset. Preferred Qualifications • Experience in banking/financial services domain (Credit Cards preferred). • Exposure to enterprise campaign management platforms. • Experience in performance analytics and reporting dashboards.