SEO/Technical Lead - Organic & AI-Search Growth

Job description

**About Wakefit:** Wakefit is one of India's leading and most loved D2C home and sleep solutions brands. As we scale our digital footprint, the search landscape is shifting dramatically. We are looking for an analytical, product-minded **SEO & Technical-SEO Lead** to own Wakefit's organic AND AI-search (AEO/GEO) visibility end-to-end. In this role, you will be the ultimate bridge between growth marketing and engineering. You will own technical SEO, on-page optimization, domain authority, and most critically, the marketing-to-tech interface. By translating search insights into crisp engineering specs, you will ensure our site architecture is optimized for both traditional search engines and the next generation of AI platforms (ChatGPT, Gemini, Google AI Overviews). If you are passionate about driving organic revenue, and leading the transition to AI-first search discovery, this is the role for you. **Responsibilities:** Technical & AI-Readiness SEO ●     Run the quarterly AI-Readiness audit; conduct llms.txt keyword-volume + grounded competitive audits. ●     Maintain sitemap/robots.txt crawlability; monitor INP/CLS/Core Web Vitals and raise precise dev tickets for any regressions. ●     Fix duplicate-PDP-content derank issues; defer non-critical JS; fix mobile UX (touch targets, contrast) specifically optimized for AI extraction. Marketing<>Tech Interface (Own the Handshake) ●     Fill SEO big-chunks into the product-roadmap sheet; maintain the sprint/dependency tracker. ●     Spec schema (Article/Breadcrumb/OG) + security headers + failing URLs and confidently hand off to engineering. ●     Get Strapi CMS access to self-serve schema/content; unblock AI crawlers (GPTBot/OAI-SearchBot/StoreBot) in robots.txt; deploy/refresh llms.txt at site root. ●     Run the weekly SEO sync aligning our SEO agency, internal stakeholders, and the tech team. ●     Claude-crawl every PDP to guarantee complete AI-readiness. On-Page & Content ●     Create keyword-diverse category & long-tail landing pages; drive SEO content via AI projects + NPL (New Product Launch) intake->brief pipeline. ●     Build persona-first multimodal PDP sections; add AI-friendly summaries; capture open-territory keyword clusters. ●     Decide blog->PDP mapping and ensure editorial alignment with search intent. ●     Run continuous Semrush, Ahrefs, and Screaming Frog audits to identify content gaps and technical errors. Authority & AI-Search ●     Build topical-authority clusters + E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. ●     Oversee our backlink profile + publisher/PR outreach, utilizing white-hat link-building techniques to boost Domain Authority. ●     Track Google AI-Overview verdicts + source-influence. ●     Build self-hosted counter-content vs negative AI grounding; seed positive testimonial/comparison pages. Measurement & Reporting ●     Maintain the SEO dashboard (via Looker Studio/GA4) across 100+ category pages. ●     Analyze organic search-demand heatmaps and continuously optimize user journeys. ●     Drive revenue attribution to organic keywords. ●     Review weekly report & actions, enforcing accountability and measurable outcomes. Must-have Qualifications & Skills ●      **Experience:** 5–8 years of proven SEO experience scaling organic growth, preferably for a large e-commerce or D2C brand in India. ●      **Technical Depth:** Deep, hands-on knowledge of technical SEO (schema/structured data, Core Web Vitals, mobile-first indexing, robots/sitemap management, JavaScript rendering, and crawl budget optimization). ●      **Tool Mastery:** Advanced proficiency in Google Search Console (GSC), Google Analytics 4 (GA4), Semrush, Ahrefs, Screaming Frog, and Looker Studio. ●      **AI-Search / AEO Awareness:** Strong understanding of how Large Language Models crawl the web and how to optimize for Generative Engine Optimization (GEO). ●      **Link-Building & Content:** Proven track record in high-quality link-building outreach, content strategy, and E-E-A-T optimization. ●      **Management & Soft Skills:** Strong analytical mindset, stakeholder management, cross-team communication, problem-solving skills, and the ability to manage both internal teams and external agencies. Good-to-have ●     Prior experience working with headless CMS platforms (e.g., Strapi). ●     Basic understanding of Python or SQL for large-scale data analysis and SEO automation. ●     An existing network of Indian digital publishers for PR and off-page outreach. KPIs / Success Metrics ●      **Traffic & Visibility:** Growth in organic sessions, non-brand clicks, and target keyword rankings. ●      **AI-Search Dominance:** Increase in AI-citation share / Share of Voice across Google AI Overviews, ChatGPT, and Gemini. ●      **Business Impact:** Direct organic revenue growth and reduction in Customer Acquisition Cost (CAC). ●      **Technical Health:** Sustained passing scores for Core Web Vitals and zero critical crawl errors. What We Offer (Brief) ●      **Impact at Scale:** Drive the organic growth engine for one of India's most prominent D2C brands. ●      **Cutting-Edge Innovation:** Move beyond traditional search and pioneer AI-readiness and GEO in the Indian market. ●      **Collaborative Culture:** Work closely with a high-performing growth, product, and engineering team. ●      **Competitive Package:** Industry-leading salary, comprehensive health benefits, and performance-driven incentives.