Social Media Executive

Job description

Function: Marketing Designation: Social Media Executive Location: Ahmedabad Experience: 1–3 Years Reporting To: Senior Manager Creative Content & Social Media About the Role We are looking for a creative, social-media-savvy Social Media Executive who understands beauty, fashion, pop culture and digital trends. The person will be responsible for managing RENEE Cosmetics' day-to-day social media presence, creating engaging content, identifying trends, coordinating with internal and external stakeholders, and driving meaningful engagement across platforms. Key Responsibilities 1. Social Media Management • • Manage day-to-day social media activities across Instagram, Facebook, YouTube, Snapchat and other relevant platforms. • Develop and maintain monthly/weekly social media content calendars. • Schedule and publish posts, Reels, Stories, carousels and other formats. • Ensure consistency in brand tone, visual identity and messaging across platforms. • Monitor comments, DMs, mentions and community interactions. 2. Content & Creative • • Ideate engaging and platform-native content around products, launches, campaigns, trends and occasions. • Work closely with the creative team to develop Reels, memes, carousels, Stories and short-form videos. • Write compelling captions, hooks, CTAs and social copy. • Identify opportunities to create trend-led and reactive content. • Ensure content is relevant to the target audience and aligned with beauty and lifestyle trends. 3. Trend & Competitor Tracking • • Stay updated with the latest Instagram/Reels trends, audio, memes, formats, creators and social conversations. • Track competitors and leading beauty/fashion brands to identify content opportunities. • Regularly share trend insights and recommendations with the marketing team. • Identify opportunities for RENEE to participate in relevant cultural and social trends. 4. Influencer & Creator Coordination • • Coordinate with the Influencer Marketing team for creator-led content. • Support influencer campaigns by sharing briefs, tracking content deliveries and ensuring content goes live as planned. • Identify emerging/micro creators and trending content creators relevant to the brand. • Repurpose high-performing influencer content across brand social channels. 5. Community & Engagement • • Build an active and engaged social media community. • Respond to comments, DMs and customer queries in a timely and brand-appropriate manner. • Monitor customer sentiment and identify recurring feedback or conversations. • Escalate customer complaints/issues to the relevant teams wherever required. 6. Performance & Analytics • • Track key social media metrics such as: • Reach & impressions • Engagement rate • Followers growth • Reel/video views • Shares & saves • Profile visits • Community engagement • Prepare regular social media performance reports. • Analyse content performance and recommend improvements. <li style="margin-left: 1.5e