Social Media ORM & Marketing Operation

Job description

Job Description Role: Senior Executive / Deputy Manager Social Media, ORM & Marketing Operations Location: Aster Corporate Office Reporting To: Social Media & ORM Manager Role Overview We are looking for a detail-oriented and proactive professional to manage Asters social media presence, online reputation, and support critical marketing operations including Purchase Requisition (PR), Purchase Order (PO), and invoice processing for the brand and marketing function. This role requires a mix of digital expertise and strong operational ownership to ensure smooth execution of campaigns and financial processes. Key Responsibilities 1. Social Media Management • Execute social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) • Coordinate with internal teams and agencies for content planning and publishing • Manage content calendars and ensure timely execution • Monitor performance metrics and generate monthly reports • Identify trends and support moment marketing initiatives 2. Online Reputation Management (ORM) • Manager agencies on monitoring reviews, comments, and brand mentions across platforms • Overlooking response to patient/customer queries in a timely and empathetic manner • Coordinate with hospital units for issue resolution and escalations • Maintain ORM reports and dashboards 3. Marketing Operations (PR, PO & Invoice Management) • Raise Purchase Requisitions (PRs) for all marketing and branding requirements • Coordinate for Purchase Order (PO) creation and approvals • Track budgets and ensure alignment with approved spends • Manage end-to-end invoice processing, including submission, follow-ups, and closure • Maintain trackers for PRs, POs, invoices, and vendor payments • Liaise with finance and procurement teams for smooth processing 4. Stakeholder & Agency Coordination • Work closely with internal stakeholders (units, finance, procurement) and external agencies • Ensure timelines, deliverables, and compliance requirements are met • Support campaign execution across regions Key Skills & Competencies • Strong understanding of social media and ORM practices • Excellent coordination and stakeholder management skills • High attention to detail and strong documentation abilities • Familiarity with PR/PO processes and invoice tracking • Ability to manage multiple tasks and deadlines efficiently • Analytical mindset for reporting and performance tracking Preferred Qualifications • Bachelors degree in Marketing, Communications, or related field • 36 years of relevant experience • Experience in healthcare, corporate marketing, or agency setup preferred • Exposure to tools like Sprinklr, Meta Business Suite, or similar platforms What Were Looking For • Someone who can balance creativity with process discipline • Strong ownership mindset with end-to-end accountability • Comfortable working across digital + operations + finance coordination • A reliable team player who can support a fast-moving marketing function Top of Form Bottom of Form