Walk-in || Key Accounts Manager

Job description

Profile: Corporate Marketing (Key Account Manager) Qualification: Graduate / Post Graduate Minimum Experience: 4-6 year Job type: Fulltime Location: Lucknow. Job Profile The Corporate Marketing plays a pivotal role in supporting the hospitals marketing and branding initiatives. This role involves planning and executing marketing campaigns, managing corporate tie-ups, analysing market trends, and enhancing the hospital's visibility and patient engagement through strategic outreach. Responsibilities: • Assist in developing and executing integrated marketing strategies to promote hospital services and specialties. • Identify and approach corporates, TPAs, insurance firms, PSUs, and government bodies for empanelment and healthcare partnerships. • Drive corporate wellness programs, annual health check-up packages, and on-site medical camps. • Maintain relationships with corporate clients to ensure repeat business and referrals. • Coordinate with internal departments and external agencies to create promotional content and campaigns. • Manage corporate client relationships and facilitate health check-up camps, wellness programs, and tie-ups. • Conduct market research to identify trends, competitor activities, and new opportunities. • Support digital marketing efforts including social media, email campaigns, and website updates. • Organize and manage promotional events, CMEs, and community outreach programs. • Monitor and report on the effectiveness of marketing initiatives using analytics tools. • Maintain and update CRM systems and marketing databases. • Prepare presentations, reports, and dashboards for senior management. • Ensure brand consistency across all marketing channels and materials. Requirements: • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). • Strong understanding of marketing principles, digital tools, and CRM systems. • Excellent communication, interpersonal, and project management skills. • Ability to work collaboratively with cross-functional teams and external partners. • Proficiency in MS Office, social media platforms, and marketing analytics tools.