Associate Director Performance Marketing

Job description

**Job Summary** We are seeking an experienced and strategic **Associate Director of Performance Marketing** **(US Market)** to lead and scale our paid marketing efforts across digital channels. This role is pivotal in driving customer acquisition, engagement, and retention through data-driven strategies, innovative campaigns, and optimization techniques. The ideal candidate has a proven track record of managing large-scale performance marketing budgets, leading high-performing teams, and delivering measurable results. Key Responsibilities 1. **Strategy Development**: - Develop and execute a comprehensive performance marketing strategy aligned with business goals. - Identify and prioritize channels (e.g., Social, display, video, affiliate, native advertising) for maximum ROI. 2. **Campaign Management**: - Oversee the planning, execution, and optimization of performance marketing campaigns. - Monitor performance metrics (CAC, LTV, ROI, ROAS) and implement strategies for continuous improvement. - Manage a significant ad spend budget efficiently and effectively. 3. **Team Leadership**: - Build, mentor, and lead a team of performance marketers and channel specialists. - Foster a collaborative, data-driven culture that thrives on innovation and results. 4. **Data & Analytics**: - Leverage analytics tools to track campaign performance and make informed decisions. - Develop dashboards and reporting mechanisms to communicate performance insights to stakeholders. - Use A/B testing and experimentation to refine campaigns and messaging. 5. **Collaboration**: - Work closely with creative teams to develop compelling ad content. - Collaborate with product, sales, and growth teams to align marketing efforts with broader company objectives. 6. **Emerging Trends**: - Stay updated on the latest trends and innovations in performance marketing. - Experiment with new platforms, tools, and strategies to stay ahead of the competition. **Qualifications** - **Education**: Bachelors degree in Marketing, Business, or a related field; MBA preferred. - **Experience**: - 6+ years of experience in performance marketing, with at least 2 years in a leadership role. US performance marketing experience is a plus. - Proven expertise in managing large budgets across various digital marketing channels. - **Skills**: - Strong analytical mindset with a deep understanding of data-driven marketing. - Expertise in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools (e.g., Google Analytics, Tableau). - Exceptional leadership and team management skills. - Excellent communication and stakeholder management abilities. - Proficiency in A/B testing and performance optimization. **Key Attributes** - Results-oriented mindset with a passion for driving growth. - Strong problem-solving and decision-making abilities. - Ability to thrive in a fast-paced, dynamic environment. - Innovative thinker with a willingness to challenge the status quo. **What We Offer** - Competitive salary and performance-based bonuses. - Comprehensive benefits package, including health insurance and retirement plans. - Opportunity to work with a dynamic, growth-oriented team. - Professional development opportunities and a chance to lead impactful projects.