BTL Marketing Manager

Job description

Roles and Responsibilities • Develop and execute offline marketing strategies to drive brand awareness, sales growth, and customer engagement. • Plan and implement BTL campaigns across multiple channels, including retail stores, dealerships, and promotional events. • Collaborate with cross-functional teams to launch new products and services through effective channel marketing initiatives. • Manage budgets for BTL activities, ensuring optimal ROI and cost efficiency. • Analyze campaign performance metrics to identify areas of improvement. Desired Candidate Profile • 4-8 years of experience in BTL Marketing or related field (FMCG industry preferred). • Strong understanding of offline marketing tactics such as dealer management, retail marketing, sales funnel development. • Excellent campaign planning skills with ability to manage multiple projects simultaneously. • Proficiency in using tools like Salesforce CRM software for data analysis and reporting. If interested, Please share your resume to ajeet.kumar@eulermotors.com Regards HR Team