Ecommerce & Shopify Operations
Marico · Ahmedabad, Gujarat, India - Mumbai, Maharashtra, India
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Marico · Ahmedabad, Gujarat, India - Mumbai, Maharashtra, India
Key Responsibilities: Shopify Development & E-Commerce Management • Lead end-to-end development and maintenance of Shopify-based D2C websites. • Architect scalable e-commerce experiences optimized for performance, conversion, and retention. • Execute platform migrations from WooCommerce, Medusa, or other commerce stacks into Shopify. • Develop and manage international Shopify storefronts, including localization, payments, shipping, and third party integrations. • Implement advanced Shopify customizations using Liquid, HTML, CSS, JavaScript, AJAX, and JSON. Website Optimization & Conversion Growth • Collaborate with performance marketing and D2C growth teams to improve website conversion rates and customer journeys. • Optimize page speed, mobile responsiveness, and checkout experiences. • Support prepaid order growth, funnel optimization, and customer retention initiatives. Technical Leadership • Act as the primary technical stakeholder for website and e-commerce operations. • Drive best practices in front-end architecture, code quality, testing, and deployment. • Troubleshoot and resolve platform, plugin, and integration issues across departments. SEO & Digital Performance • Implement technical SEO strategies to improve discoverability and search rankings. • Support Google Ads and digital campaign landing page development. • Monitor website analytics and recommend improvements based on user behavior and conversion metrics. Required Skills & Qualifications Technical Skills • Strong expertise in Shopify ecosystem and custom theme development • Proficiency in HTML5, CSS3, JavaScript, AJAX, JSON, and Shopify Liquid • Experience with WooCommerce and headless commerce platforms • Knowledge of SEO best practices and performance optimization • Experience integrating third-party tools, APIs, and payment systems • Understanding of responsive design and cross-browser compatibility Preferred Experience • 4+ years in web development with strong D2C/e-commerce exposure • Experience handling high-growth consumer brands • Proven track record of managing Shopify migrations and international store launches • Experience collaborating with growth marketing and paid media teams • Familiarity with CRO principles