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Franchise Development Manager (Pan India)

Mamaearth · Mumbai, Maharashtra, India - Mumbai Suburban, Maharashtra, India

full_timePosted 1w ago
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Job description

**Role & responsibilities** Franchise Business Development - Identify and generate franchise opportunities across India. - Develop and execute the franchise expansion strategy in line with business objectives. - Build a robust pipeline of potential franchise investors and business partners. - Conduct market research to identify high-potential cities and territories. Lead Generation & Conversion - Generate franchise leads through digital platforms, exhibitions, referrals, consultants, and networking events. - Qualify prospective franchisees based on financial capability, business acumen, and location suitability. - Conduct presentations, discovery meetings, and business discussions. - Convert qualified leads into signed franchise agreements. Franchise Sales - Explain the franchise model, investment requirements, ROI, operational framework, and business opportunities. - Prepare commercial proposals and negotiate franchise agreements. - Achieve monthly, quarterly, and annual franchise sales targets. Site Evaluation & Market Assessment - Assess proposed locations based on demographics, competition, accessibility, and commercial viability. - Coordinate with design and operations teams for site feasibility and approval. - Recommend suitable locations for new franchise outlets. Franchise Onboarding - Ensure smooth onboarding of new franchise partners. - Coordinate with legal, finance, design, HR, operations, marketing, and training teams for seamless store launch. - Track project timelines until salon opening. Relationship Management - Maintain strong relationships with franchise partners throughout the lifecycle. - Address partner concerns and provide business support where required. - Conduct regular business reviews with franchise owners. Coordination - Work closely with Operations, Marketing, Finance, HR, Design, Procurement, and Training teams. - Ensure franchisees comply with company policies, SOPs, and brand standards. Reporting - Maintain CRM and franchise pipeline reports. - Prepare weekly and monthly MIS reports. - Present business updates and expansion reports to senior management. Required Skills - Strong franchise sales and business development skills. - Excellent negotiation and closing abilities. - Strong presentation and communication skills. - Market analysis and territory planning. - Relationship management. - Commercial and financial understanding. - CRM and Microsoft Office proficiency. - Ability to travel extensively across India.