Franchise Development Manager (Pan India)
Mamaearth · Mumbai, Maharashtra, India - Mumbai Suburban, Maharashtra, India
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Mamaearth · Mumbai, Maharashtra, India - Mumbai Suburban, Maharashtra, India
Role & responsibilities Franchise Business Development • Identify and generate franchise opportunities across India. • Develop and execute the franchise expansion strategy in line with business objectives. • Build a robust pipeline of potential franchise investors and business partners. • Conduct market research to identify high-potential cities and territories. Lead Generation & Conversion • Generate franchise leads through digital platforms, exhibitions, referrals, consultants, and networking events. • Qualify prospective franchisees based on financial capability, business acumen, and location suitability. • Conduct presentations, discovery meetings, and business discussions. • Convert qualified leads into signed franchise agreements. Franchise Sales • Explain the franchise model, investment requirements, ROI, operational framework, and business opportunities. • Prepare commercial proposals and negotiate franchise agreements. • Achieve monthly, quarterly, and annual franchise sales targets. Site Evaluation & Market Assessment • Assess proposed locations based on demographics, competition, accessibility, and commercial viability. • Coordinate with design and operations teams for site feasibility and approval. • Recommend suitable locations for new franchise outlets. Franchise Onboarding • Ensure smooth onboarding of new franchise partners. • Coordinate with legal, finance, design, HR, operations, marketing, and training teams for seamless store launch. • Track project timelines until salon opening. Relationship Management • Maintain strong relationships with franchise partners throughout the lifecycle. • Address partner concerns and provide business support where required. • Conduct regular business reviews with franchise owners. Coordination • Work closely with Operations, Marketing, Finance, HR, Design, Procurement, and Training teams. • Ensure franchisees comply with company policies, SOPs, and brand standards. Reporting • Maintain CRM and franchise pipeline reports. • Prepare weekly and monthly MIS reports. • Present business updates and expansion reports to senior management. Required Skills • Strong franchise sales and business development skills. • Excellent negotiation and closing abilities. • Strong presentation and communication skills. • Market analysis and territory planning. • Relationship management. • Commercial and financial understanding. • CRM and Microsoft Office proficiency. • Ability to travel extensively across India.