Performance Marketing Executive

Job description

Job Description – Performance Marketing Executive Location: Bengaluru, Karnataka (On-site) Employment Type: Full-time Experience: 1–2 Years Role Overview We are looking for a data-driven Performance Marketing Executive to execute, monitor, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads. The role requires strong analytical skills, hands-on campaign management experience, and a focus on driving lead generation and business growth. Key Responsibilities • Execute and manage campaigns on Meta Ads Manager and Google Ads. • Monitor daily performance and optimize bids, budgets, audiences, placements, and creatives. • Track key metrics such as CTR, CPC, CPL, CPA, ROAS, and Conversion Rate. • Collaborate with creative and content teams to develop high-performing ad assets. • Conduct A/B testing for creatives, audiences, and landing pages. • Ensure accurate tracking using GA4, GTM, Meta Pixel, and conversion tracking tools. • Prepare campaign performance reports with actionable insights and recommendations. Required Skills & Qualifications • 1–2 years of experience in Performance Marketing / Digital Marketing. • Hands-on experience with Meta Ads and Google Ads. • Good understanding of campaign setup, optimization, audience targeting, and lead generation. • Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel. • Strong analytical skills and proficiency in Excel/Google Sheets. • Good communication and collaboration skills. Preferred • Experience in EdTech, D2C, or high-growth startup environments. • Certifications in Google Ads, Google Analytics, or Meta Blueprint. • Basic understanding of CRO and landing page optimization.