Performance Marketing Executive

Job description

**Job Description – Performance Marketing Executive** **Location: Bengaluru, Karnataka (On-site)** **Employment Type: Full-time** **Experience: 1–2 Years** **Role Overview** We are looking for a data-driven Performance Marketing Executive to execute, monitor, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads. The role requires strong analytical skills, hands-on campaign management experience, and a focus on driving lead generation and business growth. **Key Responsibilities** - Execute and manage campaigns on Meta Ads Manager and Google Ads. - Monitor daily performance and optimize bids, budgets, audiences, placements, and creatives. - Track key metrics such as CTR, CPC, CPL, CPA, ROAS, and Conversion Rate. - Collaborate with creative and content teams to develop high-performing ad assets. - Conduct A/B testing for creatives, audiences, and landing pages. - Ensure accurate tracking using GA4, GTM, Meta Pixel, and conversion tracking tools. - Prepare campaign performance reports with actionable insights and recommendations. **Required Skills & Qualifications** - 1–2 years of experience in Performance Marketing / Digital Marketing. - Hands-on experience with Meta Ads and Google Ads. - Good understanding of campaign setup, optimization, audience targeting, and lead generation. - Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel. - Strong analytical skills and proficiency in Excel/Google Sheets. - Good communication and collaboration skills. **Preferred** - Experience in EdTech, D2C, or high-growth startup environments. - Certifications in Google Ads, Google Analytics, or Meta Blueprint. - Basic understanding of CRO and landing page optimization.