Platform Specialist

Job description

Role Details: • Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions • Plan and implement SEO initiatives along with continue monitoring of impact: - Content creation on non IndusInd platforms – blogs, forums, graphics & videos - Content enrichment on IndusInd platforms – website, respective acquisition portals • Execute media campaigns that are aligned with business objectives across different channels: - Google – SEM, Discovery specifically targeting different audiences - Facebook / Instagram – Remarketing, Look-alike, fresh campaigns • Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved • Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup • Proactively take corrective action basis data trends • Ensure the Top Management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital banking • Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products • Prioritize initiatives/campaigns to deliver maximum impact • Embed the digital knowhow and new age practices within the bank’s ecosystem for innovative strategies and digital mind-set • Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities • Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives • Innovate and present new marketing platforms and strategies • Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Bank • Ownership of improving Industry Recognition of Bank’s digital marketing initiatives via Awards, Articles, Banking Events Participation, Seminars, etc Essential requirement: • Postgraduate degree (MBA or equivalent) from a reputed institution is preferred. • 2-5 years of experience in Digital marketing, Social media and content marketing, SEO, digital campaigns • Experience of managing digital marketing for a Bank/NBFC/Fintech will be a bonus • Certifications in Digital Marketing, Google Analytics, and Social media marketing will also be an added advantage