Regional Sales Manager - West

Job description

Job Title : Regional Sales Manager - West Key Responsibilities: 1. Sales Strategy and Planning: • Develop and execute a comprehensive sales strategy for the assigned state to achieve revenue and market share objectives. • Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities. 2. Distribution and Channel Expansion: • Oversee the expansion and management of distribution channels within the state. • Develop and maintain strong relationships with distributors, retailers, and channel partners. • Implement strategies to enhance the company's reach and penetration in the market. 3. Geographical Knowledge: • Utilize in-depth knowledge of the state's geography to optimize distribution networks and ensure effective market coverage. • Identify and prioritize target regions based on market potential and business objectives. 4. Go-to-Market (GTM) Strategy: • Design and implement effective go-to-market strategies to launch new products and services in the state. • Collaborate with marketing teams to align GTM strategies with overall brand positioning. 5. Account Management: • Manage key customer accounts and relationships within the state. • Work closely with the sales team to ensure customer satisfaction and address any issues promptly. • Develop and implement strategies to grow existing accounts and acquire new customers. 6. Claim Management: • Oversee the process of claim management, ensuring timely and accurate resolution of customer claims. • Collaborate with internal teams, including customer service and operations, to streamline claim processes and enhance customer experience. 7. Team Leadership: • Recruit, train, and lead a high-performing sales team. • Set clear performance targets and provide ongoing coaching and feedback. • Foster a collaborative and results-driven team culture. 9. Performance Analysis: • Monitor and analyze sales performance metrics, channel effectiveness, and market share data. • Develop actionable insights and recommendations to improve sales performance and market position. 10. Budget Management: • Develop and manage the sales budget for the state, ensuring efficient allocation of resources. • Implement cost-effective strategies to achieve sales targets within budget constraints. Qualifications & Experience Required: • Experience: Minimum 9 years in field sales with at least 5 years in the personal care, beauty, or FMCG sector handling offline/general trade channels. • Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends. • MBA/PGDM is preferrable.. • Experience in handling large teams • 4+ years of experience in the relevant territory Desired Attributes: • Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment. • Communication: Strong interpersonal, negotiation, and relationship management skills. • Data-Driven: Capable of using data to drive decisions and performance improvements. • Mobility: Willingness to travel extensively within the assigned territory.