Sales Manager - Cut & Bend TMT Solutions

Job description

Key Responsibilities 1. Business Development & Sales • Identify and acquire new clients (builders, contractors, developers) • Promote cut & bend TMT solutions over conventional steel procurement • Achieve monthly/quarterly sales targets (tonnage & revenue) 2. Key Account Management • Manage relationships with existing clients • Handle large construction and infrastructure accounts • Ensure repeat business and long-term contracts 3. Technical Sales & Solution Selling • Explain benefits of cut & bend: Reduced wastage Faster construction Cost efficiency • Coordinate with design/production teams for customized solutions • Interpret drawings (BBS Bar Bending Schedule) 4. Project Tracking & Pipeline Management • Track ongoing and upcoming construction projects • Build a strong sales pipeline • Follow up from enquiry quotation closure 5. Pricing & Negotiation • Prepare quotations based on tonnage and specifications • Negotiate pricing, credit terms, and delivery schedules • Ensure profitability and margin control 6. Coordination & Execution • Coordinate with plant/logistics teams for timely delivery • Ensure order fulfillment as per project timelines • Resolve client issues (quality, delivery delays) 7. Market Intelligence • Monitor competitors, pricing trends, and market demand Identify new opportunities (infra projects, govt tenders) KPIs Sales (Cut & Bend TMT Solutions) 1. Sales Volume (Tonnage) - Monthly / quarterly tonnage sold Core metric in steel industry 2. Revenue Achievement Actual vs target revenue Measures overall performance 3. Gross Margin / Contribution Margin per ton or per project % profitability Ensures profitable sales, not just volume 4. Conversion Rate % of leads converted into orders Effectiveness of sales process 5. Order Book / Pipeline Value Value of confirmed + potential deals Future revenue visibility 6. Customer Acquisition Number of new clients added Business expansion 7. Repeat Business Ratio % revenue from existing customers Relationship strength 8. Project Penetration Rate Share of steel requirement cap tured in a project Depth of engagement 9. Debtor Days / Collections Average payment cycle Outstanding receivables Critical in steel trading 10. On-Time Delivery Coordination % orders delivered on time Impacts customer satisfaction 11. Customer Satisfaction Feedback / complaints Issue resolution time Required Skills • Strong sales and negotiation skills • Understanding of construction industry & steel products • Ability to read BBS (Bar Bending Schedule) • Relationship management with contractors & engineers • Commercial acumen (pricing, margins, credit risk)