Senior Executive - Graphic Designer
Mamaearth · Gurugram, Haryana, India
Mamaearth · Gurugram, Haryana, India
Key Responsibilities - Design high-quality creatives for social media platforms, including Instagram, Facebook, Pinterest, YouTube, and emerging channels. - Create visually engaging performance marketing assets for Meta, Google, and other digital advertising platforms. - Design website banners, landing pages, emailers, and other e-commerce creatives. - Develop product packaging, labels, inserts, and other print collateral while maintaining brand consistency. - Create campaign concepts and visual identities for product launches, seasonal promotions, and brand initiatives. - Collaborate with the marketing, content, product, and performance teams to execute creative campaigns. - Edit and enhance product images for website listings, marketplaces, and promotional materials. - Design creatives for marketplaces such as Amazon, Nykaa, Flipkart, and other online retail platforms. - Stay updated with design trends, beauty industry aesthetics, and consumer preferences. - Ensure all designs align with brand guidelines and maintain a premium visual identity. Requirements - Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field. - 25 years of graphic design experience, preferably in D2C, beauty, skincare, cosmetics, fashion, or lifestyle brands. - Strong portfolio demonstrating branding, digital marketing, social media, and packaging design. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Working knowledge of Figma and Canva. - Basic understanding of motion graphics or Adobe After Effects is an advantage. - Experience designing for digital marketing campaigns and e-commerce platforms. - Strong typography, color theory, layout, and visual storytelling skills.