Senior Manager Content Marketing

Job description

Experience: 8–10 years Location: Bangalore Reports to: Head - Product Marketing Team: Manages a team of content writers/executives Role Summary We are looking for a Senior Manager – Content Marketing to own content across paid and organic channels from high-performing social media ad copy to SEO-driven long-form content and social storytelling. This role sits at the intersection of brand, performance marketing, and SEO, and requires someone who can write for both algorithms and audiences, while managing a small team and collaborating across design, performance marketing, and product teams. Key Responsibilities Content Strategy & Execution ● Write high-quality video scripts for ad creatives, reels/shorts, and organic social video — structuringnarratives around strong hooks, pacing, visual direction and clear CTAs suited to each platform (Meta,youTube, LinkedIn, Instagram) ● Draft high-conversion ad copy for social media campaigns (Meta, LinkedIn, YouTube) in close coordination with the performance marketing team ● Write and oversee SEO-optimized long-form content (blogs, landing pages, program pages) aligned to keyword and search-intent strategy ● Drive organic social content — copy, captions, and content ideas that build brand engagement and community Cross-Functional Collaboration ● Partner with performance marketing to translate campaign briefs into ad copy variations for A/B testing, using performance data (CTR, CPC, engagement) to iterate ● Work with the design team to brief and review creative assets, ensuring copy-visual alignment ● Coordinate with SEO/growth teams on keyword strategy and content structuring ● Liaise with product and sales teams to ensure content accurately reflects program offerings and messaging Team & Quality Ownership ● Manage and mentor a team of content writers/executives, setting clear briefs, reviewing output, and maintaining quality/brand consistency ● Establish and maintain content guidelines, tone-of-voice standards, and QC processes ● Own content-related KPIs — organic traffic, engagement rates, leads/conversions sourced via content, ad creative performance Analytics & Optimization ● Track content and campaign performance using Tableau, Google Analytics, and social analytics dashboards ● Use data to continuously refine messaging, headlines, and content formats Requirements ● 8–10 years of experience in content marketing, with exposure to both organic (SEO, social) and paid (ad copy) content ● Proven experience managing or mentoring a content marketing team ● Strong portfolio demonstrating range — performance-driven ad copy, SEO content, and organic social writing ● Strong experience writing video scripts for short-form (reels/shorts) and ad creative — including hook-writing for the first 3 seconds, scene/shot-level scripting, pacing for retention, and writing for voiceover vs. on-screen text ● Ability to collaborate with video editors/production teams to translate scripts into final cuts, and iterate scripts based on watch-time/drop-off data ● Working knowledge of SEO tools (SEMrush, Google Search Console) ● Comfort working with performance marketing data (CTR, CPC, engagement metrics) to inform content decisions ● Experience collaborating with design and performance marketing teams in a fast-paced, multi-stakeholder environment ● Excellent editorial judgment and brand-voice consistency across formats Good to Have ● Experience in edtech, small scale startups, or B2C brands ● Familiarity with A/B testing frameworks for ad creative ● Basic understanding of paid campaign structures (Meta Ads Manager, Google Ads)