Senior Manager - Creative & Content

Job description

**Purpose of the Role:** To develop and deploy content strategy by creating targeted creative pieces using research and analytics. This supports the companys objectives across the brand's omni-channel platforms. **Job Responsibilities:** 1. Develop Content Strategy: Build a cross-platform/omni-channel content strategy aligned to TPEM / TMPV’s brand pillars and business priorities, ensuring consistent tone of voice across all content. 2. Manage Development of Sales Literature: Collaborate with the Product Marketing team to develop and maintain engaging product sales literature for all brand touchpoints (websites, brochures, sales tools, etc.) 3. Set Up Content Factory: Establish processes to produce tailored content for the electric mobility audience, ensuring all content adheres to legal requirements and TCOC mandates. 4. Create Monthly Content Calendar: Develop and execute a monthly content calendar across platforms, supporting media and social media teams with content for key events, product launches, and influencer campaigns. 5. Reporting and Analysis: Report on content performance, including industry benchmarks, competitive analysis, and content effectiveness. 6. Manage Content Agencies: Oversee content agencies, ensuring their work aligns with TPEM / TMPV's business priorities, and conduct regular performance reviews. **Candidate Profile:** 1. Qualification: B.E/B.Tech or Full Time MBA 2. Desired Work Experience: 3 - 8 years of experience in content and strategy preferably from the agency side