Senior Manager - Sales Planning

Job description

Role Purpose: To support the Sales Head of a specific Product Group in driving volume growth, improving market performance, and executing sales strategies through effective planning, coordination, and performance tracking across zones. Key Responsibilities: 1. Sales Strategy & Planning • Work closely with the National Sales Head (PG Specific) to develop and execute sales strategies aligned to business objectives. • Support in annual, quarterly, and monthly sales planning including volume, mix, and channel focus. • Analyse market trends, competition, and internal performance to recommend actionable interventions. 2. Target Setting & Performance Tracking • Assist in target allocation across zones and monitor achievement vs. plan • Track daily/weekly/monthly performance and highlight gaps with actionable insights. • Ensure alignment of targets with overall business goals and market potential. 3. Scheme Planning & Effectiveness • Support in conceptualizing and deploying consumer and dealer schemes to drive volumes. • Evaluate effectiveness of schemes and recommend course corrections. • Coordinate with Zonal Sales Managers (ZSMs) for implementation and feedback. 4. Zonal Coordination & Follow-ups • Act as a central coordination point between Sales Head and Zonal Sales Managers. • Ensure timely follow-up on targets, scheme execution, and corrective actions. • Drive accountability and discipline in execution across zones. 5. Data Analysis & Reporting • Generate insights through data analysis on retail, billing, pipeline, and inventory. • Prepare regular dashboards and presentations for leadership reviews. • Highlight risks, opportunities, and improvement areas proactively. 6. Cross-functional Coordination • Work with marketing, product, finance, and supply chain teams for aligned execution. • Support new product launches, phase-in/phase-out planning from a sales perspective. Key Skills & Competencies: • Strong analytical and problem-solving skills • Business acumen with understanding of automotive sales dynamics Experience & Qualification: • B.Tech/B.Tech Full Time or MBA / Postgraduate in Management (preferred) • 4-12 years of experience in sales planning, sales strategy, or field sales (automotive preferred)