AM/ DM- Out of Hospital Sales (MAX@Home)

Job description

JOB DESCRIPTION I. JOB DETAILS Job Title Assistant Manager-Sales & Marketing (OOH)  Reporting Supervisor AGM-Sales & Marketing  II. JOB PURPOSE The role holder will be responsible for leading alliances across all non-network opportunity channels including Clinicians, Hospitals / Nursing Homes, Healthcare Facilitators amongst others for all Max@Home services. The individual needs to have strong sales & inter-personal skills along with demonstrated outcomes in revenue achievement III. KEY RESPONSIBILITIES Core Responsibilities • Overall Sales of Out of hospital (other than Max healthcare hospitals) for MHC’s home care business. • Hunting and farming of Key accounts/clinicians/channels/Institutes for generating business. • Effective participation in overall business set-up as a key member of the team • Provide analytics and ground understanding of market specific business models for streamlining and ensuring 100% quality service delivery within the timeline • Create a strong influencer base for the business, with high active accounts and retention percentages. • Provide insights & oversights to OOH lead through market intelligence, monitoring & analyzing market trends, developing metrics and periodically monitoring the performance. • ROI led ownership of sales and marketing activities required to drive and expand organization’s revenues. • Ownership of targets for all defined service lines, including but not limited to: • Nursing • Assistance • Pathology • Physiotherapy • Equipment • Other new service IV. KEY PERFORMANCE INDICATORS Measurable Deliverables • Drive and expand the sales network by generating leads through interaction with the Medical. • Responsible for overall sales targets and business profitability. • Generate new business using existing and potential customer networks in the region • Monitor sales metrics e.g. Accounts performance (accounts on-boarded, active %, enquiries, retention), Sales Performance (Target achievement, Lead funnel: Enquiries to conversions, Service Mix, Discounts). • Periodic engagements with influencers as per assigned frequency. • Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness. • Prepare all MIS/ Analysis related to operations, employees & customers for the region. • Accountability for timely registration and closure of complaints. • Liaison with Spoke operations & central teams on specific requirements for the geography, channel, product or individual patient. • Responsible for marketing and promotional activities in the region (ATL/BTL). • Provide inputs on Product and Pricing. • Own recruiting, objectives setting, coaching and performance monitoring of sales executives. V. JOB REQUIREMENTS Minimum Qualifications Graduate / Post Graduate  Experience More than 5 years’ experience in Doctor referral or hospital/specialty sales (Critical Care, Neuro, Pulmo, Onco etc Behavioural Skills • Go getter, • Strict bar on performance • Sales driven • Analytical • Relationship builder Technical Skills • Computer Literacy, with expertise in Excel and Power Point Language Skills English & Hindi VI. KEY INTERACTIONS Key Internal Contacts Key External Contacts • Unit MANCO • Sales team • Marketing and Operations Teams • Accounts & Finance • Legal • Doctors • HCFs, Hospital / Nursing Home teams • RWAs etc • Supply partners: Manpower, Equipment etc • Patient