Area Sales Manager-General Trade (Beverages)

Job description

We are hiring for one of our client for the role of Area Sales Manager. PFB the details: Industry: Beverages Role: Area Sales Manager Trade: General Trade Loction: Noida, Saharanpur, Moradabad,Kanpur, Gonda 1. Sales Strategy & Execution • Target Achievement: Drive primary (bulk sales to distributors) and secondary (sales from distributors to retailers) volume targets. • Market Expansion: Identify untapped markets and new business opportunities within the designated territory. • Brand Visibility: Collaborate with the marketing team to launch regional campaigns, trade promotions, and point-of-sale (POS) displays. 2. Distribution & Channel Management • Network Expansion: Appoint, evaluate, and manage distributors, dealers, and stockists to ensure consistent product availability. • Channel Optimization: Secure placements across general trade, . • Inventory Control: Optimize supply chain efficiency and ensure optimal inventory levels to prevent out-of-stocks or expiries. 3. Team Leadership & Coaching Field Management: Recruit, train, and mentor Territory Sales Executives and route-to-market teams.Performance Tracking: Conduct regular market visits and joint-calls with the sales team to coach them on pitching and closing deals. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsAPp: 7973641471