Assistant Brand Manager Marketing

Job description

**About the Role:** We are looking for a passionate and data-driven Assistant Brand Manager to accelerate the growth of HK Vitals, one of India's largest brand in Ingestible Skincare & haircare nutrition & General Nutrition. This role focuses on driving data-driven brand growth covering & impacting multiple functions like revenue management, influencer marketing, product marketing, Digital PR activation, SEO improvement & other brand growth projects. You will work closely with cross-functional teams to optimize product performance, strengthen brand presence, and unlock new growth **Key Responsibilities** **You'll organise & use data & insighting to** - Monitor business KPIs, including sales performance, and identify growth avenues. - Maintain & scale the influencer marketing channel by analysing spend return performance. - Own the website funnel conversion and mobilise step-funnel improvement projects in collaboration with the Tech team. - Identify relevant & high impact growth projects across brand functions & drive them to success with stakeholders. - Develop growth strategies to drive revenue growth. - Manage pricing strategy to improve profitability and market competitiveness. - Improve brand visibility through website optimization and collaboration with internal and external stakeholders. - Optimize product visibility, promotions, and channel performance across D2C, E-commerce, Q-Commerce, and Offline. **Key Requirements** - 2–5 years of experience in Brand Management, Category Management, or Growth Marketing (FMCG, Beauty, Personal Care, or D2C preferred). - Strong analytical thinker with excellent problem-solving and data interpretation skills. - Experience in brand growth initiatives. - Strong project management and stakeholder management skills. - Excellent communication skills and ability to thrive in a fast-paced environment. **Why Join Us?** - Own high-impact growth initiatives for HK Vitals. - Work on one of India's fastest-growing consumer brands. - Collaborate with high-performing cross-functional teams in a dynamic environment.