Assistant Manager - Retail Relations

Job description

Job Description KEY RESPONSIBILITIES Drive Consumptions: • Preparing monthly Trading Density (TD) report for brands, category performance. • Analysing the TD report closely with brands and obtaining insights on What worked and What did not. • Category performance should be track for growth within the brand, within the category and of the unit over the period. • Business Review Meetings (BRMs) with brand personnel including store, area/regional team in coordination with mall marketing and leasing teams to achieve budgeted sales numbers. • Circulating and following up on BRM minutes of meeting to ensure tracking and closure on actionable points within the agreed timelines. Competition Mapping and Analysis: • Tracking and analysing competition/stand-alone brand vis--vis Inorbit store performance. • Comparing store look and feel, stock availability, staff involvement and store practises between competition mall/standalone to identify gaps ensuring corrective actions are taken within the agreed timelines. Retail Store Audit Business aspect: • Store footfall, its growth trends, Store/Mall footfall and conversion ratio and compare with similar category and zone ratio. • Stock turnover ratio: Sales to total value of stock and compare with category average. Freshness of stock. • Average bill value and its comparison with the category average. • Online and offline sale. Customer Experience aspect: • Store hygiene cleanliness. Airconditioning Lighting. • Merchandize presentation, stacking and ease of browsing. • Trial room management. • Average billing time per customer. • Customers feedback mechanism and grievance handling. • Approachable, Presentable and trained staff. • Fire safety related measures. Retailer Engagement • Conducting Retail Awards on an annual basis to reward the Malls best retailers in terms of sales, operations, marketing co-ordination and safety. • Planning felicitation and celebration for stores crossing different milestones such as highest ever sales, number 1 in the country etc. • Ensuring retailer participation/engagement in Mall activities throughout the year such as Seasonal Dcor, Womens Day, Republic Day and events of the kind for continuous visibility and awareness. Reports Weekly/Monthly • Preparation of the below reports as per deadlines: • TD Report with analysis (Top/Bottom performers, RRR% etc) • Weekly Marketing Report Sales Figures • MMR Reports • Monthly Competition Data • DRM Reports • Occupancy Report as and when needed. KEY SKILLS • Communication negotiation Skills • Retail Store Business Acumen • Analytical Skills • Coordination Skills (PR Skills) • Microsoft Excel PPT • Advanced Excel • Microsoft PowerPoint • Retail Jargons/Standard performance measurement metrics. • Retail Store operation basics.