BU Marketing Lead

Job description

About Birlasoft: Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs. Amita Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a strong focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work. Role: BU Marketing Lead Location: Noida / Pune Educational Qualification: MBA or equivalent BU experience Experience : 10-15 Years Role & responsibilities: Job Description The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams. The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing. Key responsibilities: • Build and execute marketing strategy and plan for one or more business unit/s • Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline • Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions • Execute the content marketing plan as per the editorial calendar developed for the BU/Practice • Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets • Create content working with writing agencies, and working with SME’s • Custodian of web and social media content for all matters related to the practice/BU • Plan and execute effective and measurable omni-channel marketing campaigns • Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social • Create deal pipeline and focus on business development by working closely with inside sales. • Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms • Work with relevant OEMs/ Alliances for joint GTM activities Required experience and skills: • 10-15 years marketing experience • Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals • Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional • Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc. • Ability to think strategically both from marketing and organizational perspective • Ability to effectively collaborate with top and mid-tier leadership • Meticulous with detail and analytics • Experience in planning and executing virtual events/webinars • Flair for content marketing • Ability to travel if needed • Excellent written and oral communications skills • Ability to work independently and collaboratively • Flexibility for working hours – ability to work across time zones