Business Development Officer (General Trade)

Job description

Key Responsibilities: • Achieve monthly, quarterly, and annual sales targets for the assigned territory. • Manage and build strong relationships with distributors and retailers. • Expand distribution network by identifying and onboarding new retailers/distributors. • Ensure product availability, visibility, and placement in retail outlets. • Execute trade promotions, schemes, and discounts effectively. • Track and report competitor activities, market trends, and pricing insights. • Share daily/weekly/monthly sales performance reports. • Coordinate with supply chain teams to ensure timely product deliveries. • Drive secondary sales and ensure proper stock management at the distributor level. • Resolve distributor/retailer issues promptly and professionally. Qualifications & Experience Required: • Experience: Minimum 5 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels. • Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends. • Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred). Desired Attributes: • Communication: Strong interpersonal, negotiation, and relationship management skills. • Data-Driven: Capable of using data to drive decisions and performance improvements. • Mobility: Willingness to travel extensively within the assigned territory.