Business Development Officer (General Trade)

Job description

**Key Responsibilities:** - Achieve monthly, quarterly, and annual sales targets for the assigned territory. - Manage and build strong relationships with distributors and retailers. - Expand distribution network by identifying and onboarding new retailers/distributors. - Ensure product availability, visibility, and placement in retail outlets. - Execute trade promotions, schemes, and discounts effectively. - Track and report competitor activities, market trends, and pricing insights. - Share daily/weekly/monthly sales performance reports. - Coordinate with supply chain teams to ensure timely product deliveries. - Drive secondary sales and ensure proper stock management at the distributor level. - Resolve distributor/retailer issues promptly and professionally. **Qualifications & Experience Required:** - Experience: Minimum 5 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels. - Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends. - Graduate in any discipline (Bachelors degree in Business, Marketing, or related field preferred). **Desired Attributes:** - Communication: Strong interpersonal, negotiation, and relationship management skills. - Data-Driven: Capable of using data to drive decisions and performance improvements. - Mobility: Willingness to travel extensively within the assigned territory.