Communication Strategist- Branding & Marketing

Job description

Role & responsibilities • Own content and communication development for social media calendars, paid performance campaigns, website content, landing pages, SEO blogs, emailers, digital ads, and marketing collateral. • Plan, draft, curate, review, and optimize marketing communication aligned with brand guidelines and business objectives. • Work closely with creative, media, SEO, ORM, and digital agencies to ensure timely execution of communication deliverables. • Manage internal and external stakeholder communication related to marketing campaigns and brand initiatives. • Monitor and manage Online Reputation Management (ORM) activities across social media and digital platforms on a daily basis. • Coordinate with concerned departments to resolve customer queries, complaints, and feedback raised through social media and online platforms. • Conduct competitor communication audits, market scans, and industry benchmarking to identify trends, opportunities, and best practices. • Draft and review brand communication, campaign messaging, ad copies, website communication, brochures, and promotional content. • Collaborate with agencies for content ideation, creative development, script reviews, and campaign communication planning. • Ensure consistency of brand messaging across digital, offline, and internal communication channels. Interested candidates may share their updated resume on adarsh.pandey@utkarsh.bank.in