Content Strategy & Operations Specialist | MNC (Off Role) || Bangalore

Job description

We are hiring for one of our multinational client for the role of Content Strategy & Operations Specialist based out at Bangalore location. PFB the details: Industry: Biotechnology (MNC) Payroll: Randstad India Role: Content Strategy & Operations Specialist Key Responsibilities Content Strategy & Management • Plan and manage content across websites, blogs, LinkedIn newsletters, email, social media, paid campaigns, SEO and external platforms. • Build and manage an integrated content calendar aligned with business and campaign priorities. • Manage India blog and website content, coordinating with technical, product and marketing stakeholders for content development, reviews and approvals. • Manage the LinkedIn newsletter, including editorial planning, publishing and performance tracking. • Localize, update and repurpose existing content for India audiences and multiple channels. AI & Content Optimization • Use AI and marketing technologies to improve content ideation, creation, repurposing, SEO, optimization and analysis. • Identify opportunities to automate and streamline content workflows while ensuring appropriate quality and technical review. Content & Asset Management • Build and maintain a centralized, searchable library of images, videos, brochures, application notes, creatives and other marketing assets. • Establish effective tagging, naming, version control and asset reuse processes. Website & Intranet • Coordinate updates to relevant website pages, landing pages and digital content. • Manage designated intranet pages, internal content hubs and tools, ensuring content remains current, accurate and easy to access. Agency & Stakeholder Management • Manage creative/content agencies from briefing through final delivery, ensuring quality, timelines and brand consistency. • Partner with marketing, division, product and technical teams/SMEs to gather inputs, content and assets. • Coordinate stakeholder requirements, reviews and approvals. Analytics & Lead Generation • Analyze website, SEO, blog, email, paid and social performance using Excel and digital analytics tools. • Translate performance data into actionable recommendations on topics, formats, channels and content investments. • Optimize content to improve traffic, engagement, conversions and leads. • Work with performance marketing teams to improve campaign content and landing-page effectiveness. Digital & Social Execution • Support social campaign execution through Sprinklr and relevant native platforms, including setup, scheduling and publishing. • Provide execution support for other digital marketing initiatives based on evolving business priorities. Skills & Experience • 58 years of experience in B2B content or digital marketing. • Strong understanding of content strategy, SEO, websites, social, email and paid digital campaigns. • Experience managing blogs, website content, editorial calendars and digital content programs. • Strong Excel, analytics and data interpretation skills. • Familiarity with AI-enabled content and marketing tools. • Experience managing agencies and multiple internal stakeholders. • Strong project management, communication and organizational skills. • Experience in life sciences, healthcare, scientific, technology or complex B2B environments preferred. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471