Manager Campus Employer Branding & University Relations

Job description

• Role Purpose Drive JSW's campus employer branding strategy by positioning the Group as the Employer of Choice across premier engineering & management institutes. The role will build long-term university partnerships, design differentiated campus engagement initiatives aligned to the "Be the Change Maker" EVP, and create a robust internship-to-hiring ecosystem that delivers high-quality talent for the Group. • Key Responsibilities 1. Campus Employer Branding Strategy • Design and execute the annual employer branding strategy across premier engineering and management campuses. • Translate JSW's "Be the Change Maker" EVP into differentiated campus experiences that enhance brand visibility and student engagement. • Develop campus-specific engagement plans aligned to hiring priorities and long-term talent needs. 2. University Relationship Management • Build strategic partnerships with Career Services Offices, Placement Committees, Faculty, and Student Leadership Bodies across JSW's empanelled institutes. • Establish JSW as a preferred recruiting partner through year-round engagement rather than seasonal hiring. • Identify opportunities for CXO interactions, industry sessions, competitions, research collaborations, and campus events. 3. Campus Engagement & Execution • Lead end-to-end execution of campus engagement initiatives including leadership talks, competitions, hackathons, workshops, factory visits, and networking forums. • Partner with business leaders, HR teams, hiring agencies, and campus stakeholders to ensure flawless execution and superior candidate experience. • Govern the campus engagement calendar and ensure alignment across all JSW Group companies. 4. Campus Intelligence & Analytics • Develop a robust analytics framework to evaluate campus ROI and engagement effectiveness. • Track key metrics including: • Campus brand perception • Event participation • Student engagement • Offer acceptance • Internship quality • PPO conversion • Campus-wise hiring success • Generate insights to optimize future campus investments and engagement strategies. 5. Internship Program Excellence (SIP/MIP) • Lead the end-to-end governance of SIP/MIP across the Group. • Partner with businesses to curate high-impact, business-critical projects for interns. • Evaluate mentor and buddy effectiveness, project quality, intern experience, and business engagement. • Drive data-backed PPO recommendations based on intern performance, business feedback, and leadership assessments. • Continuously improve the internship experience to build a strong pre-placement talent pipeline. 6. Campus Recruitment Governance • Plan and coordinate annual internship and final placement hiring across campuses. • Partner with hiring agencies, HR Business Partners, business leaders, and placement teams to ensure seamless execution of recruitment activities. • Govern timelines, assessments, interviews, offer rollouts, and candidate communication. 7. Business Partnership & Governance • Collaborate with Group companies to track campus ownership and engagement throughout the year. • Conduct periodic reviews with businesses to assess campus connect, hiring outcomes, and engagement effectiveness. • Publish an annual Campus Excellence Report highlighting: • Campus ownership by business • Best engagement practices • Hiring outcomes • Offer conversion • PPO conversion • Employer branding impact • Recommendations for continuous improvement Success Measures • Enhanced employer brand visibility across target campuses. • Increased Day 0/Day 1 campus participation at premier institutes. • Higher offer acceptance and PPO conversion rates. • Improved quality of hire and internship outcomes. • Stronger university partnerships and year-round campus engagement. • Data-driven optimization of campus investments and hiring effectiveness. Desired Profile • MBA/PGDM from a reputed institution. • 46 years of experience in Campus Recruitment, Employer Branding, University Relations, Talent Acquisition, or Early Careers. • Strong project management and stakeholder management skills. • Experience in employer branding campaigns and campus engagement initiatives. • Analytical mindset with proficiency in data-driven decision-making. • Excellent communication and relationship-building capabilities. Why This Role Matters This role will be instrumental in building JSW's long-term campus talent ecosystem, creating a distinctive employer brand that attracts India's best young talent and strengthening the pipeline of future leaders for the Group.