Performance Marketing Executive

Job description

Location: Sakinaka, Mumbai (On-site) About Flo :- Flo is one of India's fastest-growing D2C brands and among the first to introduce the direct-to-consumer model in the sleep solutions space. What you will get :- • The opportunity to join a high-growth company with ample room to learn, experiment, and grow. • A collaborative team that is passionate about creating meaningful impact. • Direct exposure to senior leadership and involvement in key business decisions. • A fast-paced environment where your work directly influences business growth. What you will do :- • Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other relevant channels. • Manage media budgets ranging from high-scale spends to lean campaign allocations with equal efficiency. • Collaborate with cross-functional teams for campaign planning, goal setting, and performance analysis. • Build and maintain reporting dashboards using Looker Studio and Google Analytics 4 (GA4) for real-time insights. • Identify growth opportunities and recommend automation workflows using tools such as Zapier, scripts, and other solutions to improve efficiency. • Lead performance audits, conversion tracking setups, and cross-channel attribution modeling. • Stay updated on platform changes, industry trends, and AI-driven tools to continuously improve campaign performance. What we're looking for : • • 2+ years of hands-on experience in Performance Marketing or Digital Marketing (agency or brand side). • Proven track record of managing D2C performance campaigns across top, middle, and bottom-of-the-funnel stages. • Experience managing media budgets of ₹50 Lakhs+ per month and delivering successful campaign outcomes. • Experience with Marketplace Ads (Amazon, Flipkart) and Quick Commerce Ads (Zepto, Instamart, etc.) is an added advantage. • Strong command of Google Ads, including: 1. Search 2. Display 3. Shopping 4. Performance Max 5. YouTube Ads • Hands-on experience with Google Merchant Center (GMC), Google Business Profile (GMB), and pixel implementation. • In-depth knowledge of Meta Ads (Facebook & Instagram), including campaign structure, testing, optimization, and scaling. • Proficiency in Looker Studio and Google Analytics 4 (GA4). • Experience using Zapier or similar automation tools. • Advanced Excel / Google Sheets skills for reporting, analysis, and insight generation. • Strong analytical, problem-solving, and optimization capabilities. • Excellent verbal and written communication skills in English. Client-facing experience is a plus. Work Environment :- We are currently in a high-growth phase and require team members to work from our Mumbai (Sakinaka) office If you're excited about taking ownership, solving challenging problems, and making a significant impact, we'd love to hear from you.