Performance Marketing Manager

Job description

Roles and Responsibilities : • Develop and execute comprehensive performance marketing strategies to drive business growth, brand awareness, and customer engagement across multiple channels (SEM, social media, email). • Analyze campaign performance data to optimize ad spend, improve ROI, and identify areas for improvement. • Collaborate with cross-functional teams (creative services, product development) to ensure alignment on marketing initiatives and messaging. • Stay up-to-date with industry trends and best practices in digital advertising to continuously improve campaign effectiveness. Job Requirements : • 3-8 years of experience in performance marketing or a related field. • Proven track record of success in managing large-scale digital advertising campaigns across various platforms (Google Ads, Facebook Ads Manager). • Strong analytical skills with ability to interpret complex data sets and make informed decisions based on insights. • Experience working in an e-commerce environment with knowledge of online shopping behaviors and consumer psychology.