Product Manager- Savings Account

Job description

The Product Manager- Savings Account will lead the development, management, and digital transformation of the Bank’s Savings Account portfolio. The role involves end-to-end ownership of product lifecycle, customer journeys, process optimization, regulatory compliance, and profitability, with a sharp focus on enhancing customer experience and driving business growth across segments. **Overall Job Description** Product & Portfolio Management - Develop and execute the product roadmap and strategy for Savings Accounts - Leverage AI/ML models for customer segmentation, propensity scoring, and personalization - Manage product variants across Retail, Salary, TASC, Government and Household segments - Conduct market research, peer benchmarking, and trend analysis for product improvements - Define product features, benefits, pricing, and value propositions - Drive acquisition, activation, engagement, and retention strategies - Monitor portfolio metrics such as CASA growth, balances, profitability, and customer mix - Build business cases and track performance against targets Customer Journey & Digital Ownership - Own end-to-end customer journey (onboarding → servicing → lifecycle engagement) - Integrate **AI-powered onboarding journeys** (eKYC automation, document verification, fraud detection) - Work closely with Technology and Operations teams to simplify customer journeys and improve service delivery - Ensure seamless and intuitive mobile and web experiences - Incorporate Voice of Customer (VoC) insights into journey improvements Policy, Process & Governance - Review and enhance SOPs, product policies, T&Cs, and process documentation - Drive intelligent process automation (IPA/RPA + AI) for account opening and servicing - Use AI-based anomaly detection to identify process inefficiencies and risks and redesign them - Standardize and digitize processes to ensure efficiency, scalability, and consistency - Define and monitor process KPIs and performance metrics - Develop real-time process monitoring dashboards with AI alerts Regulatory Compliance & Risk Management - Ensure adherence to RBI regulations, KYC/AML norms, and internal policies - Manage updates to rates, charges, policy notes, and compliance frameworks - Support regulatory reporting and ensure timely resolution of regulator queries - Identify and mitigate risks in product and process frameworks Business Growth & Partnerships - Drive CASA growth, revenue, and customer acquisition - Identify opportunities for new initiatives, innovation, and incremental revenue generation - Manage alliances, tie-ups, and partnerships for product promotions and cross-sell - Own marketing collaterals including brochures, website content, and campaigns Stakeholder Management & Enablement - Act as SPOC for product knowledge, marketing support, and campaigns across frontline channels - Collaborate with Risk, Compliance, Ops, Tech, Design, and Sales teams - Conduct trainings and mentoring for frontline teams on product/process changes - Drive alignment across stakeholders for seamless execution P&L and Performance Ownership - Own Savings Account P&L, budgets, and revenue targets - Improve channel productivity and business performance - Track and optimize product usage, engagement, and profitability **Education and Work Experience Requirements:** **EDUCATION** MBA / PGDM in Finance or Marketing (Tier 1 / Tier 2 preferred) **WORK EXPERIENCE** 3–7 years of experience in banking or financial services Strong experience in Savings Accounts / CASA / Liabilities product management Exposure to AI/ML, data analytics, or digital transformation projects preferred **Desired Behavioral / Functional Traits** - Strong understanding of liability products (Savings & FD) and retail banking ecosystem - Experience in product lifecycle management and product launches - Strong analytical and data-driven mindset - Expertise in digital journeys, onboarding funnels, and UX improvements - Stakeholder management across cross-functional teams - Strong communication, training, and presentation skills - Customer-first mindset with problem-solving orientation - Ownership mindset with ability to drive execution