Product Manager- Savings Account

Job description

The Product Manager- Savings Account will lead the development, management, and digital transformation of the Bank’s Savings Account portfolio. The role involves end-to-end ownership of product lifecycle, customer journeys, process optimization, regulatory compliance, and profitability, with a sharp focus on enhancing customer experience and driving business growth across segments. Overall Job Description Product & Portfolio Management • Develop and execute the product roadmap and strategy for Savings Accounts • Leverage AI/ML models for customer segmentation, propensity scoring, and personalization • Manage product variants across Retail, Salary, TASC, Government and Household segments • Conduct market research, peer benchmarking, and trend analysis for product improvements • Define product features, benefits, pricing, and value propositions • Drive acquisition, activation, engagement, and retention strategies • Monitor portfolio metrics such as CASA growth, balances, profitability, and customer mix • Build business cases and track performance against targets Customer Journey & Digital Ownership • Own end-to-end customer journey (onboarding → servicing → lifecycle engagement) • Integrate AI-powered onboarding journeys (eKYC automation, document verification, fraud detection) • Work closely with Technology and Operations teams to simplify customer journeys and improve service delivery • Ensure seamless and intuitive mobile and web experiences • Incorporate Voice of Customer (VoC) insights into journey improvements Policy, Process & Governance • Review and enhance SOPs, product policies, T&Cs, and process documentation • Drive intelligent process automation (IPA/RPA + AI) for account opening and servicing • Use AI-based anomaly detection to identify process inefficiencies and risks and redesign them • Standardize and digitize processes to ensure efficiency, scalability, and consistency • Define and monitor process KPIs and performance metrics • Develop real-time process monitoring dashboards with AI alerts Regulatory Compliance & Risk Management • Ensure adherence to RBI regulations, KYC/AML norms, and internal policies • Manage updates to rates, charges, policy notes, and compliance frameworks • Support regulatory reporting and ensure timely resolution of regulator queries • Identify and mitigate risks in product and process frameworks Business Growth & Partnerships • Drive CASA growth, revenue, and customer acquisition • Identify opportunities for new initiatives, innovation, and incremental revenue generation • Manage alliances, tie-ups, and partnerships for product promotions and cross-sell • Own marketing collaterals including brochures, website content, and campaigns Stakeholder Management & Enablement • Act as SPOC for product knowledge, marketing support, and campaigns across frontline channels • Collaborate with Risk, Compliance, Ops, Tech, Design, and Sales teams • Conduct trainings and mentoring for frontline teams on product/process changes • Drive alignment across stakeholders for seamless execution P&L and Performance Ownership • Own Savings Account P&L, budgets, and revenue targets • Improve channel productivity and business performance • Track and optimize product usage, engagement, and profitability Education and Work Experience Requirements: EDUCATION MBA / PGDM in Finance or Marketing (Tier 1 / Tier 2 preferred) WORK EXPERIENCE 3–7 years of experience in banking or financial services Strong experience in Savings Accounts / CASA / Liabilities product management Exposure to AI/ML, data analytics, or digital transformation projects preferred Desired Behavioral / Functional Traits • Strong understanding of liability products (Savings & FD) and retail banking ecosystem • Experience in product lifecycle management and product launches • Strong analytical and data-driven mindset • Expertise in digital journeys, onboarding funnels, and UX improvements • Stakeholder management across cross-functional teams • Strong communication, training, and presentation skills • Customer-first mindset with problem-solving orientation • Ownership mindset with ability to drive execution