Product Marketing Manager

Job description

**About the Role** At Shiprocket, we're building products that power millions of commerce transactions and thousands of businesses across India. We're looking for a Product Marketing Manager who can turn great products into category leaders. This is a high-impact role at the intersection of Product, Growth, Brand, Sales, and Customer Success. You'll own the go-to-market strategy, positioning, messaging, launches, and growth of Shiprocket's SaaS and AI-led products. From crafting compelling narratives to driving demand through performance marketing, content, and brand campaigns, you'll be responsible for accelerating product adoption and revenue. If you thrive on launching products, experimenting with growth strategies, analyzing customer behavior, and building products that customers love, we'd love to meet you. **What You'll Own** - Develop and execute end-to-end Go-to-Market (GTM) strategies for new product launches, feature releases, and market expansions. - Own product positioning, messaging, pricing communication, and value propositions across different customer segments. - Partner with Product teams to deeply understand customer pain points and translate features into compelling customer benefits. - Drive customer acquisition, activation, adoption, retention, and monetization through integrated marketing initiatives. - Build and execute demand generation campaigns across paid, owned, earned, and partner channels. - Scale user acquisition using Google Ads, Meta, LinkedIn, YouTube, display networks, and emerging digital channels. - Work closely with the Brand team to create memorable campaigns that establish category leadership and improve product recall. - Define launch plans including customer communication, PR, webinars, sales enablement, website updates, and lifecycle campaigns. - Create high-converting landing pages, product pages, case studies, customer stories, videos, product demos, sales decks, and enablement collateral. - Collaborate with Sales and Customer Success to improve product adoption and reduce sales friction. - Conduct customer interviews, win-loss analysis, competitive benchmarking, and market research to continuously refine messaging. - Drive experimentation across acquisition funnels, onboarding journeys, pricing communication, and conversion optimization. - Track and optimize key growth metrics including traffic, signups, activation, CAC, ROAS, retention, revenue, and product adoption. **What We're Looking For** - 5-8 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or Digital Marketing for B2B SaaS or technology products. - Proven track record of scaling SaaS products through digital acquisition, brand marketing, and lifecycle campaigns. - Strong understanding of GTM strategy, product positioning, customer segmentation, messaging, and pricing communication. - Hands-on experience managing large-scale performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and other acquisition platforms. - Experience working closely with Product Managers and influencing product roadmap through customer insights. - Strong analytical skills with experience using GA4, Mixpanel, Amplitude, Looker Studio, Tableau, or similar analytics tools. - Familiarity with CRM and marketing automation platforms such as HubSpot, MoEngage, WebEngage, Salesforce, CleverTap, or similar. - Understanding of SEO, content marketing, CRO, lifecycle marketing, and experimentation frameworks. - Excellent storytelling, communication, and presentation skills. - Comfortable working in a fast-paced, high-growth environment with multiple stakeholders. **Preferred Qualifications** - Experience marketing AI, SaaS, Commerce, Logistics, FinTech, or MarTech products. - Exposure to Product-Led Growth (PLG) and self-serve SaaS business models. - Experience working with AI-powered marketing tools, LLMs, marketing automation, and prompt engineering.