Regional BA Lead

Job description

**Role & responsibilities** Duties & responsibilities: Responsibilities- 1. Channel Growth: delivering the competitive and sustained growth in the Beauty Advisor channel. 2. Channel Management: ensuring the hygiene and health of the BA channel be up to date with least grievances of BAs on-field. 3. BA staffing: Recruitment and retention of Beauty advisors 4. Training: Training the BA channel and the Sales Team on skin & personal care, brand, product- features, wow factors, selling skills to ensure BA s are well equipped to drive sales through the outlets. 5. MIS and Analytics: Custodian of the all the MIS related to BA channel. Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify source of growth for BA channel. 6. BA Management: Conducting monthly meetings with BAs to ensure target rollouts, review of sales, updates on new launches, etc. Conducting regular market visits to the BA outlets and undertaking on-the-job training, ensuring discipline in reporting and sales updation by the Beauty Advisors. Ensuring appropriate salary payouts to Beauty Advisors monthly. 7. Performance and Productivity: Delivering the target vis-a-vis achievement and in-store performance for BAs and take corrective action where required. Explore innovations/contests to drive sales growth in outlets. 8. Market tracking: Extensive knowledge of the brand, the category and competitors activities from market research and continuous market screening. Reporting all market developments in terms of new launches and implementation of new strategies.